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Alternatives to Google Analytics

Google Analytics is solid, but it's not the right fit for everyone. Here's what we'd reach for instead.

Our picks

Plausible logo

Plausible

Privacy-respecting website analytics. Single-page dashboard, no cookies, no consent banner.

Situational
From $9/mo
Fathom Analytics logo

Fathom Analytics

Privacy-first web analytics that is GDPR compliant by default with no cookie consent required.

Situational
From $14/mo

Also commonly considered

  • mixpanel — review coming soon.

Want the full breakdown? Read the Google Analytics review first — knowing what Google Analytics actually gets right tells you what to look for in a replacement.

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