Every category, one ranked shortlist.
We test the tools, you skip the evaluation marathon. Each category is a complete shortlist with our 8020 verdict on every entry.
Forms
Tools for collecting structured data from people. Most are over-engineered for the job.
AI chatbots & assistants
Tools that generate text, answer questions, and automate conversations using large languag…
Analytics
Tools for measuring website and product usage. The big debate: privacy vs ecosystem.
Email marketing
Platforms for building, sending, and analyzing email campaigns. Klaviyo owns e-commerce; M…
Newsletters
Tools for sending newsletters and growing a subscriber list. The 2024 shakeout left three …
Project management
Tools for tracking work across a team. Heavy enterprise tilt — most teams need 10% of what…
Social media scheduling
Tools for scheduling, publishing, and analyzing social media posts across channels. The ca…
Time tracking
Tools for logging billable hours, measuring productivity, and running payroll. The categor…
AI coding
Tools that use LLMs to write or review code. Moves weekly; our verdicts are dated.
AI image generation
Tools that create images from text prompts using diffusion models. Midjourney leads on qua…
AI writing tools
Tools that draft, edit, and improve written content using AI — from grammar checking to lo…
Automation / iPaaS
Tools for connecting apps and automating workflows without code. Zapier built the category…
CRM
Tools for tracking customers and deals. The B2B SaaS category most prone to bloat.
Customer support
Tools for managing customer requests, help desk tickets, and live chat. The category is ma…
Design
Tools for designing interfaces, brands, and visual assets. A near-monopoly at the top, rea…
E-signature
Tools for collecting legally binding digital signatures. The market matured with DocuSign'…
Landing pages
Tools for shipping marketing pages without a developer. The line between this and full web…
Note-taking
Tools for capturing notes, docs, and personal knowledge. The category is crowded; the 80/2…
Password managers
Tools for generating, storing, and sharing credentials securely. The LastPass 2022 breach …
SEO tools
Tools for keyword research, backlink analysis, rank tracking, and site auditing. Ahrefs an…
Video conferencing
Platforms for real-time video meetings, webinars, and asynchronous video communication. Zo…
Video editing
Software for cutting, enhancing, and publishing video content. CapCut dominates short-form…
Website builders
Tools for building, publishing, and managing websites without a development team. Squaresp…
Accounting & bookkeeping
Tools for invoicing, expense tracking, payroll, and financial reporting. QuickBooks domina…
Scheduling
Tools for booking meetings without the email back-and-forth. The category is a commodity; …
Knowledge base & wiki
Tools for storing and sharing team knowledge. Confluence dominates enterprise; Notion is e…
Screen recording
Tools for recording your screen, camera, and voice for demos, tutorials, and async video. …