Fathom Analytics vs Google Analytics
The 80/20 verdict.
Both tools have a place in the ecosystem. See the table below for the side-by-side, and visit each tool's detail page for the full 80/20 verdict.
| Fathom Analytics | Google Analytics | |
|---|---|---|
| Tagline | Privacy-first web analytics that is GDPR compliant by default with no cookie consent required. | Free web analytics platform tracking user behavior across 28 million websites worldwide. |
| Pricing model | paid | freemium |
| Starts at | $14/mo | $0/mo |
| Free tier | No | Yes |
| 80/20 verdict | situational | core |
| Best for | EU-based businesses that need GDPR compliance without consent banners, content sites and blogs that want simple, clean analytics, privacy-conscious founders who don't want their data inside Google's infrastructure | any website that needs web traffic data for free, teams running Google Ads who need integrated attribution, businesses requiring Google Search Console integration |
Fathom Analytics
Privacy-first web analytics that is GDPR compliant by default with no cookie consent required.
Visit Fathom Analytics
Affiliate link — see how we evaluate.
Google Analytics
Free web analytics platform tracking user behavior across 28 million websites worldwide.
Visit Google Analytics
Affiliate link — see how we evaluate.