ActiveCampaign vs Klaviyo
The 80/20 verdict.
Both tools have a place in the ecosystem. See the table below for the side-by-side, and visit each tool's detail page for the full 80/20 verdict.
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Tagline | Email marketing and automation platform with the deepest visual workflow builder in its class. | Ecommerce email and SMS marketing platform built on customer data and predictive analytics. |
| Pricing model | paid | freemium |
| Starts at | $15/mo | $20/mo |
| Free tier | No | Yes |
| 80/20 verdict | core | core |
| Best for | small to mid-size businesses needing serious automation, B2B teams blending email marketing with a built-in CRM, marketers who outgrew Mailchimp's automation limits | ecommerce brands on Shopify or WooCommerce, DTC teams running complex retention flows, marketers who want email and SMS in one platform |
ActiveCampaign
Email marketing and automation platform with the deepest visual workflow builder in its class.
Klaviyo
Ecommerce email and SMS marketing platform built on customer data and predictive analytics.
Visit Klaviyo
Affiliate link — see how we evaluate.