Klaviyo vs Mailchimp
The 80/20 verdict.
Both tools have a place in the ecosystem. See the table below for the side-by-side, and visit each tool's detail page for the full 80/20 verdict.
| Klaviyo | Mailchimp | |
|---|---|---|
| Tagline | Ecommerce email and SMS marketing platform built on customer data and predictive analytics. | Email marketing platform best suited for small businesses with simple sending needs. |
| Pricing model | freemium | freemium |
| Starts at | $20/mo | $13/mo |
| Free tier | Yes | Yes |
| 80/20 verdict | core | situational |
| Best for | ecommerce brands on Shopify or WooCommerce, DTC teams running complex retention flows, marketers who want email and SMS in one platform | small businesses sending one newsletter a week, teams migrating off basic list tools, non-profits needing a recognizable brand |
Klaviyo
Ecommerce email and SMS marketing platform built on customer data and predictive analytics.
Visit Klaviyo
Affiliate link — see how we evaluate.
Mailchimp
Email marketing platform best suited for small businesses with simple sending needs.
Visit Mailchimp
Affiliate link — see how we evaluate.