Brevo vs Mailchimp
The 80/20 verdict.
Both tools have a place in the ecosystem. See the table below for the side-by-side, and visit each tool's detail page for the full 80/20 verdict.
| Brevo | Mailchimp | |
|---|---|---|
| Tagline | Budget-friendly email and SMS platform that charges by sends, not contact count. | Email marketing platform best suited for small businesses with simple sending needs. |
| Pricing model | freemium | freemium |
| Starts at | $9/mo | $13/mo |
| Free tier | Yes | Yes |
| 80/20 verdict | situational | situational |
| Best for | budget-conscious teams with large contact lists, businesses needing email plus SMS in one tool, small teams sending transactional and marketing email together | small businesses sending one newsletter a week, teams migrating off basic list tools, non-profits needing a recognizable brand |
Brevo
Budget-friendly email and SMS platform that charges by sends, not contact count.
Mailchimp
Email marketing platform best suited for small businesses with simple sending needs.
Visit Mailchimp
Affiliate link — see how we evaluate.