Meta AI Statistics (2026): 1B+ Monthly Users, 57 Key Stats

A data roundup of how many people use Meta AI, what they ask it, and how Meta is building it into WhatsApp, Instagram, Facebook, Messenger and its AI glasses, taken from Meta’s own earnings calls and announcements plus Pew Research Center.

More than a billion people use Meta AI every month, per Meta’s Q3 2025 earnings call, and daily users rose 60% after Meta rebuilt the assistant on its Muse Spark model (Q2 2026 call). Its top use is information gathering: people search for and analyze information, mostly inside WhatsApp (Q1 2025 call). In the U.S. it is smaller than its reach suggests: Pew found 14% of adults use Meta AI, against 44% for ChatGPT. So Meta AI is a huge engine abroad and in messaging, but your U.S. buyers still research in ChatGPT, Gemini and Google first. Those are the engines to measure with AI visibility tools.

Key takeaways

• More than a billion monthly actives use Meta AI (Q3 2025 call)
• 60% more people interact with Meta AI each day since the Muse Spark rebuild (Q2 2026 call)
• 14% of U.S. adults use Meta AI, versus 44% for ChatGPT (Pew)
• Information gathering is Meta AI’s top use case by queries (Q1 2025 call)
• 10 million+ conversations a week now run through Meta’s Business AIs (Q1 2026 call)
• $130-145 billion is Meta’s 2026 capital expenditure outlook (Q2 2026 call)

How many people use Meta AI?

1. Almost a billion monthly actives used Meta AI across Meta’s apps by April 2025 (Q1 2025 call).
2. More than a billion monthly actives use Meta AI as of October 2025, and usage rises as Meta improves the underlying models (Q3 2025 call).
3. Daily users interacting with Meta AI rose 60% after Meta rebuilt the assistant and integrated Muse Spark, and were still growing week over week (Q2 2026 call).
4. Meta AI sessions per user rose by double-digit percentages after the new model rolled out (Q1 2026 call).
5. Meta AI is available in over 200 countries and territories (Q2 2025 call).
6. Daily actives generating media inside Meta AI tripled year over year in Q4 2025 (Q4 2025 call).
7. Media generation in the Meta AI app rose more than tenfold after Meta launched Vibes in September 2025 (Q3 2025 call).
8. People have created over 20 billion images with Meta’s AI products (Q3 2025 call).

Meta AI vs other chatbots in the U.S.

9. 14% of U.S. adults say they use Meta AI, putting it fourth among the chatbots Pew asked about (Pew).
10. 44% use ChatGPT, roughly three times Meta AI’s U.S. reach (Pew).
11. 24% use Gemini and 17% use Copilot, both ahead of Meta AI (Pew).
12. 8% use Grok, 6% use Claude and 3% use Character.ai (Pew).
13. About half of U.S. adults now use AI chatbots, up from a third in 2024 (Pew).
14. 49% of U.S. adults used chatbots in 2026, against 33% in 2024 (Pew).

How people search with Meta AI

15. Information gathering is Meta AI’s top use case by queries: people use it to search for, understand and analyze information, followed by social chat (Q1 2025 call).
16. WhatsApp is the largest driver of Meta AI queries, for tasks like information gathering, homework help and image generation (Q2 2025 call).
17. On Facebook, people use Meta AI to ask about posts in Feed and to find content in Search (Q2 2025 call).
18. Most Meta AI answers to Facebook Deep Dive queries in the U.S. now show related Reels, as Meta feeds first-party content into results (Q3 2025 call).
19. WhatsApp is the leading surface where people engage with Meta AI in 2026 (Q2 2026 call).
20. In markets like India and Indonesia, Meta AI use is primarily WhatsApp driven (Q4 2025 call).
21. Meta AI is moving into search bars across WhatsApp, Instagram, Facebook, Messenger and Threads, plus group chats and posts (Meta newsroom).
22. Shopping mode searches Facebook Marketplace listings near you alongside options from across the internet (Meta newsroom).
23. Meta plans answers with Reels, photos and posts woven in, with credit back to the creators (Meta newsroom).

Muse Spark, the model behind Meta AI

24. Muse Spark’s Contemplating mode scored 58% on Humanity’s Last Exam (Meta AI blog).
25. It scored 38% on FrontierScience Research in the same mode (Meta AI blog).
26. Meta worked with over 1,000 physicians to curate Muse Spark’s health training data (Meta AI blog).
27. Meta Superintelligence Labs rebuilt Meta’s AI stack over nine months before shipping Muse Spark (Meta newsroom).
28. Muse Spark powers Meta AI in direct chats across all of Meta’s apps and the standalone app and website, reaching billions of people (Q1 2026 call).

The distribution behind Meta AI

29. 3.56 billion people used at least one Meta app daily in March 2026 (Q1 2026 call).
30. WhatsApp has more than 3 billion monthly actives (Q1 2025 call).
31. More than 100 million people in the U.S. use WhatsApp (Q1 2025 call).
32. Instagram reached 2 billion daily actives in Q2 2026 (Q2 2026 call).
33. Instagram hit 3 billion monthly actives in 2025 (Q3 2025 call).
34. Threads crossed 500 million monthly actives (Q2 2026 call).

Business AIs and agents

35. More than 10 million conversations a week run through Business AIs, up from 1 million at the start of 2026 (Q1 2026 call).
36. More than 1 million businesses use Meta Business Agents every week to talk to customers or complete sales (Q2 2026 call).
37. Movida resolved 85% of its WhatsApp conversations with an AI agent alone (Q2 2026 call).
38. Movida’s daily WhatsApp bookings rose 44% year over year after it deployed a Business Agent (Q2 2026 call).
39. People hold more than 1 billion active threads with business accounts every day (Q3 2025 call).
40. WhatsApp paid messaging crossed a $2 billion annual run rate in Q4 2025 (Q4 2025 call).
41. The Meta AI business assistant resolves common account issues at a 20% higher rate (Q1 2026 call).

AI in Meta’s ads

42. Advantage+ AI ad solutions passed a $75 billion annual revenue run rate in Q2 2026 (Q2 2026 call).
43. That was up from a $60 billion run rate in Q3 2025 (Q3 2025 call).
44. Over 9 million small businesses use at least one gen AI creative tool (Q2 2026 call).
45. Advertisers using video generation saw more than 3% higher conversion rates in tests (Q1 2026 call).
46. Meta’s video generation tools hit a $10 billion revenue run rate in Q4 2025 (Q4 2025 call).
47. Ranking model upgrades lifted Facebook ad clicks 8.3% and conversions 15.7% (Q2 2026 call).
48. Advantage+ lead campaigns see a 14% lower cost per lead on average (Q3 2025 call).
49. 30% more advertisers were using Meta’s AI creative tools in Q1 2025 than in the prior quarter (Q1 2025 call).

AI glasses and spending

50. Daily users of Meta’s AI glasses tripled year over year (Q1 2026 call).
51. Glasses sales more than tripled in 2025 (Q4 2025 call).
52. Ray-Ban Meta glasses had over 4x as many monthly actives as a year earlier in Q1 2025 (Q1 2025 call).
53. Reality Labs revenue rose 16% to $431 million in Q2 2026 on AI glasses growth (Q2 2026 call).
54. Meta expects 2026 capital expenditures of $130-145 billion (Q2 2026 call), raised from $115-135 billion in January (Q4 2025 call).
55. Q2 2026 capex alone was $31.1 billion (Q2 2026 call).
56. Meta doubled the GPUs used to train its GEM ads model in Q4 2025 (Q4 2025 call).
57. Meta’s power users of AI coding tools increased their output 80% year over year (Q4 2025 call).

What to do with this data

• Don’t confuse reach with research. Meta AI reaches over a billion people, but 14% of U.S. adults use it, against 44% for ChatGPT. For B2B and considered purchases, buyers still ask ChatGPT, Gemini, Perplexity and Google’s AI first.
• Measure the engines your buyers use. Mentionova tracks ChatGPT, Perplexity, Claude, Gemini, Google AI and Reddit, and its agents draft the content and replies that close citation gaps. It is #1 in our best AI visibility tools and AI share of voice tools roundups.
• Feed Meta’s own content loop. Meta AI pulls Reels, posts and Marketplace listings into answers. If you sell to consumers, your Instagram and Facebook content is your Meta AI visibility.
• Compare the engines. Read these numbers next to our ChatGPT statistics, Gemini statistics, Microsoft Copilot statistics and AI chatbot statistics.

Frequently asked questions

How many people use Meta AI?

More than a billion people use Meta AI every month, per Meta’s Q3 2025 earnings call, up from almost a billion in Q1 2025. After Meta rebuilt Meta AI on Muse Spark, the number of people using it each day rose 60%.

What do people use Meta AI for?

Information gathering is the top use case by queries: people use Meta AI to search for, understand and analyze information. Social chat comes next. WhatsApp is the largest source of queries.

Is Meta AI more popular than ChatGPT?

Not in the U.S. Pew’s February 2026 survey found 44% of U.S. adults use ChatGPT and 14% use Meta AI, behind Gemini (24%) and Copilot (17%). Meta AI’s global reach comes from being built into WhatsApp, Instagram, Facebook and Messenger.

What model powers Meta AI?

Muse Spark, the first model from Meta Superintelligence Labs, launched in April 2026. It powers Meta AI in direct chats across Meta’s apps and in the standalone Meta AI app and website.

How much is Meta spending on AI?

Meta expects 2026 capital expenditures of $130-145 billion, per its Q2 2026 call, up from a $115-135 billion outlook in January 2026. Q2 2026 capex alone was $31.1 billion.

How we compiled these statistics

We fetched 9 primary source pages on October 24, 2026 and recorded 58 data points in docs/content/stats-ledgers/meta-ai-statistics.json. Every numbered figure above maps to a ledger row with a verbatim quote. User, usage, business and spending figures are Meta’s own statements from the prepared remarks and Q&A on its Q1 2025 to Q2 2026 earnings calls (official transcripts from Meta’s investor site) and from Meta’s newsroom and Meta AI blog posts on Muse Spark. U.S. reach comes from Pew Research Center’s survey of U.S. adults (Feb. 17-23, 2026). Company figures are self-reported and not independently audited. Sources: Q2 2026 earnings call, Q1 2026 earnings call, Q4 2025 earnings call, Q3 2025 earnings call, Q2 2025 earnings call, Q1 2025 earnings call, Meta newsroom, Introducing Muse Spark, Meta AI blog, Muse Spark, Pew, Americans and AI 2026. Related reading: AI search statistics, Perplexity statistics, Claude statistics.