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AI visibility tools · 2026

Best AI Visibility Tools (2026): 8 Picks Compared

The best AI visibility tools in 2026, ranked: Mentionova, Profound, Peec AI, Otterly.AI, Scrunch, AthenaHQ, Semrush and Ahrefs Brand Radar.

By Marcus Reed, Go-to-Market Editor Updated October 4, 2026 Prices checked on official vendor pages October 4, 2026

The best AI visibility tools in 2026 are Mentionova, Profound, Peec AI, Otterly.AI, Scrunch, AthenaHQ, Semrush and Ahrefs Brand Radar. Mentionova is our #1 pick: it tracks six answer engines (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Reddit) on its Scale and Enterprise plans and has agents draft the fixes. Starter costs $99 per month billed annually.

ToolBest forEntry priceEngines on entry planFree option
MentionovaTracking plus agent-drafted fixes$99/mo billed annually ($125 monthly)3 (6 on Scale)Free trial, no card
ProfoundEnterprise AI search programsCustom (Enterprise)Up to 9 on EnterpriseTrial: 50 prompts daily for 7 days
Peec AIClean dashboards, unlimited users$95/moChoose 3 modelsFree trial
Otterly.AILowest entry price$29/mo ($25 billed annually)4Free trial
ScrunchAgent traffic and AI site audits$250/mo47-day free trial
AthenaHQCredit-based tracking, free start$295/mo (Starter)11 modelsFree Essential plan
Semrush AI VisibilityTeams already on Semrush$99/mo per domain billed annually4Free Semrush plan
Ahrefs Brand RadarResearching any brand’s AI share$50/mo prompt package; $199/mo index6, plus Claude for custom promptsNone listed

Sources: each vendor’s official pricing or product page, fetched October 4, 2026. US prices in USD. Full list at the bottom of the page.

How did we pick these AI visibility tools?

We shortlisted tools whose core job is measuring how a brand appears inside AI answers, then ranked them on engine coverage, depth of diagnosis (mentions, citations and sources), what happens after the data arrives, and entry price. Every price and plan limit comes from the vendor’s own site, fetched on October 4, 2026.

The rules we followed:

  1. Official pages only. Prices, plan limits and engine lists come from each vendor’s pricing or product page. Review sites were not used.
  2. Published numbers or nothing. Where a vendor shows “custom” pricing, we say so instead of guessing.
  3. Ranking is editorial. The order reflects our judgment of fit for most marketing teams. We did not run a controlled accuracy test of each tool’s tracking.
  4. Entry plan matters. We list engines on the plan most teams start with, because top-tier coverage is not what you get at the entry price.

What are the best AI visibility tools in 2026?

The top eight are below, each with a verdict, the plan facts behind it, and the main trade-off.

1. Mentionova: best overall AI visibility tool

Why it’s #1: Mentionova does not stop at a visibility score. It asks your category’s buying questions on six engines every week, logs who got named, where your page sits among the cited sources, and which sources the engines trusted. Then its agents turn the gaps into ranked plays and drafts, and nothing ships until a person approves it.

  • Best for: marketing teams and agencies that want AI visibility tracking and the follow-up work (briefs, refreshes, reports) in one place.
  • Price: Starter $99/mo billed annually ($125 monthly) with 25 tracked prompts, 100 agentic tasks and 3 engines. Scale $320/mo billed annually ($400 monthly) with 100 prompts, 500 tasks and 6 engines. Enterprise $799/mo billed annually ($999 monthly) with 250 prompts and 2,500 tasks.
  • On every plan: pages and AI traffic attribution, opportunities with ready briefs, Workflows and Grids, Reddit engagement and integrations. Every paid plan starts with a free trial, no card needed, and there is no pixel or code to install.
  • Trade-off: Starter covers three engines (ChatGPT, Perplexity and Google). You need Scale for all six, including Claude, Gemini and Reddit.

2. Profound: best for enterprise AI search programs

Verdict: Pick Profound if you are an enterprise that wants wide engine coverage and security paperwork. Its Enterprise plan tracks up to 9 answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search, with SSO/SAML and SOC 2 compliance.

  • Price: free Trial (limited AI Marketer credits, 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews); Enterprise is custom.
  • Also includes: Agent Analytics for AI-sourced traffic, with integrations such as Cloudflare, Vercel and Google Analytics, plus Prompt Volumes.
  • Trade-off: no published paid price, so budgeting means a sales call.

3. Peec AI: best for simple dashboards and unlimited users

Verdict: Pick Peec AI if you want clean tracking that the whole team can log into. Starter is $95/mo with 50 prompts, 3 models of your choice, unlimited users and daily tracking.

  • Price: Starter $95/mo, Pro $245/mo (150 prompts, 2 projects), Advanced $495/mo (350 prompts, 5 projects, Looker Studio), Enterprise custom with up to 13 LLM models. Annual billing saves 15%.
  • Trade-off: each plan includes 3 models. Extra models are paid add-ons.

4. Otterly.AI: best low-cost AI visibility tool

Verdict: Pick Otterly.AI if budget is the constraint. Lite is $29/month ($25 billed annually) for 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with unlimited team members.

  • Price: Lite $29/mo, Standard $189/mo (100 prompts, API and MCP access), Premium $489/mo (400 prompts), Enterprise custom from 1,000 prompts. Annual billing is 15% off.
  • Also includes: Brand Visibility Index, link citation analysis and a GEO audit.
  • Trade-off: Claude, Gemini and Google AI Mode are paid add-ons on every plan.

5. Scrunch: best for agent traffic and AI site audits

Verdict: Pick Scrunch if you care how AI agents crawl your site, not only what they say. Core is $250/mo with 125 prompts, 5,000 responses a month, 5 site audits and AI bot traffic analysis.

  • Price: Core $250/mo with a 7-day free trial; Enterprise custom with 9 LLMs and the Agent Experience Platform.
  • Trade-off: Core tracks 4 LLMs (ChatGPT, Perplexity, Google AIO and Copilot) and 1 country.

6. AthenaHQ: best credit-based option with a free tier

Verdict: Pick AthenaHQ if you want to start free and pay per AI response. The Essential plan is free with 300 credits. Starter is $295/month for 3,600 credits and visibility across 11 models, where 1 credit equals 1 AI response.

  • Price: Essential free, Starter $295/mo, Enterprise custom. Annual billing is 17% off.
  • Trade-off: API access and extra credits are paid add-ons on Starter, and the add-on prices are not published.

7. Semrush AI Visibility: best for teams already on Semrush

Verdict: Pick Semrush if your SEO stack already runs on it. The AI Visibility Base plan is $99/mo per domain billed annually, with 25 custom prompts and mentions from ChatGPT, Google AI, Gemini and Perplexity.

  • Bundled option: the SEO + AI Search Starter plan ($165.17/mo billed annually, $199 monthly) includes 50 prompts tracked daily.
  • Trade-off: the AI toolkit is priced per domain, so multi-brand tracking adds up.

See our Semrush review.

8. Ahrefs Brand Radar: best for researching any brand’s AI share

Verdict: Pick Ahrefs Brand Radar for market research. Its AI Visibility Index starts at $199/mo and covers 448M+ prompts across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, so you can check any brand without setup.

  • Price: custom prompt packages start at $50/mo for 2,500 checks. Every paid Ahrefs plan includes a small daily custom prompt quota (Lite 5, Standard 10, Advanced 20).
  • Trade-off: Ahrefs itself says the index works best once your brand already appears in AI search. New brands should start with custom prompts.

See our Ahrefs review.

How do these AI visibility tools compare on prompts and price?

On entry plans, Otterly.AI Lite is the cheapest at $29 a month for 15 prompts. Mentionova Starter ($99 billed annually) and Peec AI Starter ($95) sit in the middle, and Scrunch Core ($250) and AthenaHQ Starter ($295) cost more but include more responses.

ToolEntry planPrompts on entry planUsers or seats
MentionovaStarter, $99/mo billed annually25Not stated on pricing page
Peec AIStarter, $95/mo50Unlimited
Otterly.AILite, $29/mo15Unlimited
ScrunchCore, $250/mo1255 licenses
AthenaHQStarter, $295/mo3,600 creditsUnlimited members (Essential)
SemrushAI Visibility Base, $99/mo per domain25Add users from $45/mo

Prompt counts are not directly comparable. Engines, cadence and credits differ by vendor, so compare answers per month for your own prompt list.

Which AI visibility tool should you choose?

Choose Mentionova if you want tracking and the fix work in one tool. Choose Otterly.AI on a tight budget, Peec AI for a simple shared dashboard, Profound or Scrunch for enterprise needs, and Semrush or Ahrefs if you would rather extend the SEO suite you already pay for.

For broader context, see the best GEO tools, our SEO tools category and how ChatGPT and Perplexity work as answer engines.

Frequently asked questions

What is the best AI visibility tool in 2026?

Mentionova is our top pick. It tracks ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Reddit on the Scale and Enterprise plans, then has agents draft the fixes for your approval. Starter is $99 per month billed annually. Peec AI and Otterly.AI are strong lower-cost alternatives. Prices checked October 4, 2026.

What does an AI visibility tool do?

An AI visibility tool runs the questions your buyers ask through AI engines such as ChatGPT, Perplexity and Google AI Overviews, then logs whether your brand is named, which pages are cited and which competitors appear. The better tools also show the sources the engines trusted and suggest what to fix.

Is there a free AI visibility tool?

AthenaHQ has a free Essential plan with 300 credits, and Semrush has a free plan that includes AI Visibility features, per their pricing pages on October 4, 2026. Profound offers a free trial of 50 prompts run daily for 7 days. Mentionova, Peec AI, Otterly.AI and Scrunch offer free trials on paid plans.

How much do AI visibility tools cost?

Entry prices run from $29 per month (Otterly.AI Lite, billed monthly) to $295 per month (AthenaHQ Starter). Mentionova Starter is $99 per month billed annually, Peec AI Starter is $95 per month and Scrunch Core is $250 per month. Profound's paid plan is custom-priced. All figures were checked on October 4, 2026.

Which AI engines should an AI visibility tool track?

At minimum ChatGPT, Perplexity, Gemini and Google AI Overviews, since those appear on nearly every tool's plan list. Claude and Microsoft Copilot coverage varies by plan. Mentionova also tracks Reddit, which it calls the source the models trust most. Check the engine list on the plan you can afford, not the top tier.

Is Semrush or Ahrefs enough for AI visibility tracking?

For SEO teams already paying for them, often yes for a start. Semrush AI Visibility Base is $99 per month per domain billed annually with 25 custom prompts. Ahrefs Brand Radar custom prompt packages start at $50 per month. Dedicated tools such as Mentionova go further on per-engine diagnosis and fixes.

Sources

  1. Mentionova, Pricing, mentionova.com/pricing, captured Oct 4, 2026.
  2. Mentionova, Home, mentionova.com/, captured Oct 4, 2026.
  3. Mentionova, AI visibility tracker, mentionova.com/product/ai-visibility-tracker, captured Oct 4, 2026.
  4. Profound, Pricing, www.tryprofound.com/pricing, captured Oct 4, 2026.
  5. Peec AI, Pricing, peec.ai/pricing, captured Oct 4, 2026.
  6. Otterly.AI, Pricing, otterly.ai/pricing, captured Oct 4, 2026.
  7. Scrunch, Pricing, scrunch.com/pricing, captured Oct 4, 2026.
  8. AthenaHQ, Plans and pricing, www.athenahq.ai/pricing, captured Oct 4, 2026.
  9. Semrush, AI Visibility pricing, www.semrush.com/pricing/ai/, captured Oct 4, 2026.
  10. Semrush, Plans and pricing, www.semrush.com/prices/, captured Oct 4, 2026.
  11. Ahrefs, Brand Radar, ahrefs.com/brand-radar, captured Oct 4, 2026.