Semrush pricing starts at $139 per month for the SEO plan, $199 for Starter and $299 for Pro+, or $117.33, $165.17 and $248.17 a month billed annually. Advanced is custom-priced, there is a Free plan at $0, and every paid plan has a 7-day free trial. Our verdict: Starter is the plan most small teams should buy, because it adds AI prompt tracking and MCP access for $60 a month more than SEO; and if your real question is how you show up in ChatGPT, Gemini, Perplexity or Claude, a dedicated AI visibility tool like Mentionova covers more engines and does the follow-up work.
| Plan | Monthly | Billed annually |
|---|---|---|
| Free | $0 | — |
| SEO | $139/mo | $117.33/mo |
| Starter | $199/mo | $165.17/mo |
| Pro+ | $299/mo | $248.17/mo |
| Advanced | Custom | Custom |
Source: semrush.com/prices, fetched October 22, 2026. USD; annual billing saves up to 17%.
What do you get on each Semrush plan?
| Plan | Sites / keywords | AI prompts a day |
|---|---|---|
| SEO | 5 / 500 | Custom prompts |
| Starter | 5 / 500 | 50 |
| Pro+ | 15 / 1,500 | 100 |
| Advanced | 40+ / 5,000+ | Unlimited |
Source: Semrush’s plan cards and compare-plans table, fetched October 22, 2026.
SEO is built for freelancers and small businesses: basic keyword research and competitor analysis, Position Tracking, Site Audit, and AI search basics (track performance in AI search, monitor AI sentiment, AI visibility reports for any domain, monitor custom prompts). Starter (“SEO + AI Search”) adds the full keyword research and optimization tools, competitor insights, MCP access, 50 prompts tracked daily, 1 domain for AI brand performance, 300 AI visibility reports per day and an AI-ready Site Audit. Pro+ adds 15 sites, 1,500 keywords, historical SEO data, content optimization, keyword cannibalization analysis, multi-location and device tracking, and 100 prompts a day. Advanced adds SEO share of voice, advanced API data integration, team users, reporting and unlimited prompts.
The Free plan gives you 1 demo project and 10 reports per day across the core tools, plus AI Visibility features. It is enough to look around, not to run SEO for a business.
What does Semrush really cost a year?
| Plan | Billed monthly | Billed annually |
|---|---|---|
| SEO | $1,668 | $1,407.96 |
| Starter | $2,388 | $1,982.04 |
| Pro+ | $3,588 | $2,978.04 |
| AI Visibility Base | — | $1,188 |
tools8020 calculations from Semrush’s listed prices, fetched October 22, 2026. Taxes not included.
The hidden costs are users and add-ons. Additional users start at $45 a month each, so a Starter team of three billed annually pays from $255.17 a month. Lead Generation (a branded Agency Partners profile) is $90 a month, and reporting add-ons are $10 (Base Report) or $20 a month (Pro Report, with white-labeling and AI summaries). Enterprise is a separate, sales-led product with custom pricing, SSO and audit logs.
How much does Semrush charge for AI visibility?
Semrush sells AI tracking two ways. Inside the SEO + AI Search plans, Starter tracks 50 prompts a day and Pro+ 100. Or you can buy the standalone AI Visibility Base plan at $99 a month per domain, billed annually:
| AI Visibility Base | What’s included |
|---|---|
| Price | $99/mo per domain, annual |
| Custom prompts | 25, daily AI rankings |
| Engines | ChatGPT, Google AI, Gemini, Perplexity |
| Reports | 300 per day |
Source: semrush.com/pricing/ai, fetched October 22, 2026.
It also includes AI competitor analysis, prompt research and a site audit for AI readiness. Two limits matter: it is priced per domain, so agencies pay again for every client, and Claude is not on the engine list. If Claude is part of your buyers’ research, see our Claude tracking tools. The full comparison is in Mentionova vs Semrush.
How does Semrush pricing compare with Ahrefs and Mentionova?
| Tool | Entry SEO plan | AI visibility from |
|---|---|---|
| Semrush | SEO $139/mo | AI Visibility $99/mo per domain |
| Ahrefs | Lite $129/mo | Brand Radar AI from $199/mo |
| Mentionova | — | Starter $99/mo billed annually |
Sources: semrush.com/prices, semrush.com/pricing/ai, ahrefs.com/pricing and mentionova.com/pricing, fetched October 22, 2026.
Ahrefs starts $10 a month lower on monthly billing ($129 vs $139) but charges more for AI tracking. See Ahrefs vs Semrush for the head-to-head. Mentionova is not an SEO suite: Starter is $99 a month billed annually for 25 prompts across ChatGPT, Perplexity and Google, and Scale ($320 a month billed annually, $3,840 a year) tracks six engines including Gemini and Claude, with agents that draft the content to close each gap. For more options, see Semrush alternatives and the best AI visibility tools.
Is Semrush worth paying for?
Pick Semrush Starter if you run SEO for one business or a few clients and want AI prompt tracking in the same login: $199 a month ($165.17 annually) buys 5 sites, 500 keywords and 50 prompts a day. Pick SEO if you only need classic keyword and rank data. Pick Pro+ for an agency that needs 15 sites, history and multi-location tracking. Skip Semrush if your main goal is AI visibility: Mentionova tracks more engines, including Claude, and drafts the fixes. Read the full Semrush review before you buy.
Frequently asked questions
How much does Semrush cost per month?
Semrush's SEO plan is $139 a month ($117.33 billed annually), Starter is $199 ($165.17 annually) and Pro+ is $299 ($248.17 annually). Advanced is custom-priced on request. Prices in USD from semrush.com on October 22, 2026; annual billing saves up to 17%.
Does Semrush have a free plan or free trial?
Both. The Free plan is $0 a month with 1 demo project and 10 reports per day across the main tools, no card required. Paid plans come with a 7-day free trial ("Try Semrush free for seven days. Cancel anytime.").
How much does an extra Semrush user cost?
Additional users start at $45 a month each, per Semrush's add-ons list. Team users are listed as a feature of the custom Advanced plan. A three-person team on Starter billed annually pays from $255.17 a month.
Does Semrush track AI search and ChatGPT?
Yes. Every paid plan lists AI search tracking; Starter tracks 50 prompts daily and Pro+ 100. The standalone AI Visibility Base plan is $99 a month per domain billed annually, with 25 custom prompts and mentions from ChatGPT, Google AI, Gemini and Perplexity. Claude is not listed.
Which Semrush plan should I buy?
Buy SEO for one business with up to 5 sites and 500 tracked keywords. Buy Starter if you also want AI prompt tracking and MCP access. Buy Pro+ for agencies that need 15 sites, 1,500 keywords, historical data and multi-location tracking. Ask for Advanced only if you need API data, share of voice and team users.
Is Semrush worth it for AI visibility?
Only if you also need its SEO data. For AI visibility on its own, Mentionova Scale ($320 a month billed annually) tracks six engines including Claude and drafts the fixes, while Semrush's AI tracking covers four engines and reports the gaps.
Sources
- Semrush, Pricing, www.semrush.com/prices/, captured Oct 22, 2026.
- Semrush, AI pricing, www.semrush.com/pricing/ai/, captured Oct 22, 2026.
- Ahrefs, Pricing, ahrefs.com/pricing, captured Oct 22, 2026.
- Mentionova, Pricing, mentionova.com/pricing, captured Oct 22, 2026.