Later pricing starts at $18.75 a month for Starter, $37.50 for Growth and $82.50 for Scale, billed yearly. Billed monthly, the same plans cost $25, $50 and $110. There is no free plan, only a 14-day free trial, and Later says yearly billing saves 25%. Our verdict: Growth is the plan most teams should buy, because Starter caps you at 1 user, 30 posts per profile a month and no add-ons.
| Plan | Billed yearly | Billed monthly |
|---|---|---|
| Starter | $18.75/mo | $25/mo |
| Growth | $37.50/mo | $50/mo |
| Scale | $82.50/mo | $110/mo |
Source: later.com/pricing, fetched October 18, 2026, with both billing toggles. Prices in USD; taxes extra.
What do you get on each Later plan?
Every plan is built on social sets. A social set is one profile from each platform Later supports: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat, so 8 profiles per set.
| Starter | Growth | Scale | |
|---|---|---|---|
| Social sets | 1 (8 profiles) | 2 (16) | 6 (48) |
| Users | 1 | 2 | 4 |
| Posts per profile/mo | 30 | 180 | Unlimited |
| AI credits/mo | 5 | 50 | 100 |
| Analytics history | 3 months | 1 year | 2 years |
Source: Later’s plan cards and comparison table, fetched October 18, 2026.
Starter covers casual scheduling: the visual planner, multi-profile scheduling, best-time-to-post for Instagram, Facebook and TikTok, Instagram Reels audio, Link in Bio and basic support. Later says extra social sets, users and AI credits are not available on Starter.
Growth adds smart scheduling with future trends, internal and external approvals (reviewers don’t need a Later login), a social inbox, UGC collection, custom roles and Instagram product tagging.
Scale adds Meta Ads analytics, custom analytics, competitive benchmarking for up to 20 competitors, future industry insights, brand health and brand mentions, and prioritized support with a response within 12 hours.
How does Later count posts?
Your post limit is per social profile, per month, not per social set, and a post counts when it is scheduled, not when it publishes. Later’s own example: on Starter, one Instagram and one TikTok account get 30 posts each, so 60 in total. Reels, Stories and carousels all count. If you post daily to one profile, Starter’s 30 posts barely covers it; Growth’s 180 does with room to spare.
Auto Publish works for Instagram business and creator accounts, Facebook, TikTok business accounts, LinkedIn, Pinterest, YouTube, Threads and Snapchat. Later also offers notification publishing for Instagram and TikTok, where you get a push alert and post from your phone.
What does Later really cost a team?
| Setup | Yearly billing | Monthly billing |
|---|---|---|
| Starter, 1 user | $225/yr | $300/yr |
| Growth, 2 users | $450/yr | $600/yr |
| Scale, 4 users | $990/yr | $1,320/yr |
tools8020 calculations from Later’s listed prices. Taxes not included.
Add-ons only exist on Growth and Scale. On yearly billing an extra social set is $11.25 a month, an extra user $3.75 and 100 extra AI credits $3.75; on monthly billing they are $15, $5 and $5. A three-person team on Growth with one extra user pays $41.25 a month, or $495 a year. An agency running four brands on Growth with two extra social sets pays $60 a month ($720 a year), still cheaper than Scale’s $82.50 if it doesn’t need benchmarking or brand mentions.
Qualified nonprofits can get 50% off the annual Growth plan, per Later’s FAQ.
How does Later pricing compare with Buffer, Metricool and Hootsuite?
| Tool | Free plan | Entry price |
|---|---|---|
| Later | No (14-day trial) | $18.75/mo, 1 social set |
| Buffer | 3 channels | $5/channel/mo |
| Metricool | 1 brand | $20/mo, up to 5 brands |
| Hootsuite | No (14-day trial) | $99/user/mo |
Prices billed yearly, from each vendor’s pricing page fetched October 18, 2026. Billed monthly, Later Starter is $25 and Metricool Starter $25.
Buffer prices per channel: Essentials is $5 a channel a month billed yearly ($60 a year). Eight Buffer channels would cost $40 a month ($480 a year), so Buffer wins if you post to three or four networks, while Later’s flat social set gets cheaper as you add platforms. Metricool starts at $20 a month billed annually for up to 5 brands. Hootsuite Standard is $99 per user per month billed annually, far above Later for a small team.
For video-first creators who publish the same clip to TikTok, Reels and Shorts, see our best cross-posting tools. For the wider market, read the social media scheduling category and our social media marketing statistics.
Is Later worth paying for?
Pick Later Growth if Instagram, TikTok and Reels drive your business and two people plan content together: $37.50 a month billed yearly buys 16 profiles, 180 posts per profile and approvals. Pick Starter only if you are one person posting less than once a day. Pick Scale if you need competitor benchmarking, brand mentions or Meta Ads analytics. Skip Later if you mostly post text to LinkedIn and X, or only need two or three channels: Buffer’s free plan or $5-a-channel Essentials covers that for less. Read the full Later review before you start the trial.
Frequently asked questions
How much does Later cost per month?
Billed yearly, Later Starter is $18.75 a month, Growth is $37.50 and Scale is $82.50. Billed monthly, the same plans are $25, $50 and $110 a month. Prices are in USD and taxes are extra. Later says annual billing saves 25%.
Does Later have a free plan?
No. Later's pricing page offers a 14-day free trial on every plan, not a free plan. If you want a free scheduler, Buffer's Free plan connects up to 3 channels with 10 scheduled posts per channel.
What is a social set in Later?
A social set is one profile from each platform Later supports, which is Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat, so 8 profiles. Starter includes 1 social set, Growth 2 (16 profiles) and Scale 6 (48 profiles).
How many posts can I schedule on Later Starter?
Starter allows 30 scheduled posts per profile per month, Growth 180 and Scale unlimited. Later counts posts per social profile, not per social set, and counts them when they are scheduled rather than when they publish. With one Instagram and one TikTok account on Starter, that is 60 posts a month in total.
Can I add users or social sets to Later Starter?
No. Later says extra social sets, users and AI credits are not available on Starter, which is limited to 1 user. On Growth and Scale an extra social set is $11.25 a month and an extra user $3.75 a month on yearly billing, or $15 and $5 on monthly billing.
Is Later cheaper than Hootsuite?
Yes. Hootsuite Standard is $99 per user per month billed annually, while Later Growth is $37.50 a month billed yearly for 2 users and 16 profiles. Hootsuite adds unlimited accounts and enterprise features on its higher plans.
Sources
- Later, Pricing (billed yearly), later.com/pricing/, captured Oct 18, 2026.
- Later, Pricing (billed monthly), later.com/pricing/, captured Oct 18, 2026.
- Buffer, Pricing, buffer.com/pricing, captured Oct 18, 2026.
- Hootsuite, Plans, www.hootsuite.com/plans, captured Oct 18, 2026.
- Metricool, Pricing, metricool.com/pricing/, captured Oct 18, 2026.