Otterly.AI costs $29 a month for Lite, $189 for Standard and $489 for Premium, with a custom Enterprise plan on top. Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot daily and includes unlimited team members. Pick Otterly.AI if you want the lowest entry price for monitoring; skip it if you want agents to draft the fixes, where Mentionova starts at $99 a month billed annually.
| Plan | Monthly | Annual tab | Prompts |
|---|---|---|---|
| Lite | $29/mo | $25/mo | 15 |
| Standard | $189/mo | $160/mo | 100 |
| Premium | $489/mo | $422/mo | 400 |
| Enterprise | Custom | Custom | From 1,000 |
Source: otterly.ai/pricing, fetched October 26, 2026. USD, excluding tax. The “Annual tab” column is what Otterly shows under its “Annually 15% off” toggle.
What does each Otterly.AI plan include?
Lite ($29/mo). “For solo marketers, and small teams.” You get 15 search prompts, daily tracking of ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, unlimited team members, brand visibility and sentiment analysis, citation source tracking, brand profiling and AI Search Optimization with Recommendations. That works out to about $1.93 per tracked prompt.
Standard ($189/mo). “For SMEs and small marketing teams.” It raises the limit to 100 prompts and adds API access, MCP access and Agent Analytics. Cost per prompt falls to about $1.89.
Premium ($489/mo). “For mid-sized companies & agencies.” You get 400 prompts and the same API, MCP and Agent Analytics features, at about $1.22 per prompt.
Enterprise (custom). Starts from 1,000 search prompts and adds customizable prompt tracking, single sign-on, custom payment options, a quarterly GEO Health Check, custom terms, a personalized onboarding session and a dedicated customer success manager.
| Feature | Lite | Standard | Premium |
|---|---|---|---|
| Engines | 4 | 4 | 4 |
| Team members | Unlimited | Unlimited | Unlimited |
| API and MCP access | No | Yes | Yes |
Source: otterly.ai/pricing, fetched October 26, 2026. Every plan tracks daily.
For the product itself, read our Otterly.AI review.
How much does a year of Otterly.AI cost?
At the monthly price, a year of Lite is $348, Standard is $2,268 and Premium is $5,868. Otterly.AI’s pricing FAQ says monthly and annual subscriptions are both offered, and that all subscriptions are on a monthly basis so you can cancel a monthly subscription any time.
The annual tab lists Lite at $25 a month, Standard at $160 and Premium at $422. Otterly labels the tab “Annually 15% off”. It does not state a billed-per-year total next to those rates, so we do not calculate one: confirm the total at checkout.
What do Otterly.AI add-ons cost?
Each plan covers four engines. Claude, Google AI Mode and Gemini are extra add-ons, and the pricing page says add-on prices are shown in US dollars excluding tax.
| Add-on | Lite | Standard | Premium |
|---|---|---|---|
| Claude | $29/mo | $109/mo | $439/mo |
| Google AI Mode | $9/mo | $59/mo | $149/mo |
| Google Gemini | $9/mo | $59/mo | $149/mo |
| +100 prompts | Not available | $99/mo | $99/mo |
Source: otterly.ai/pricing, fetched October 26, 2026. Monthly rates; the page also lists annual add-on prices.
Standard with Claude is $298 a month, which is the number to compare when you need Claude coverage. Otterly says Standard can add up to 300 extra prompts before you are moved to Premium.
Does Otterly.AI have agency pricing?
Otterly.AI does not publish a separate agency price list on its pricing page. Agencies subscribe to Standard or Premium, then apply for Agency Partner status. Partners get 150 prompts on Standard (instead of 100) and 500 on Premium (instead of 400), unlimited workspace management, pitch workspaces, custom Looker Studio reports, co-marketing opportunities and one invoice for all workspaces.
How does Otterly.AI pricing compare with Mentionova and others?
| Tool | Entry price | Free option |
|---|---|---|
| Mentionova | $99/mo billed annually | Free trial, no card |
| Otterly.AI | $29/mo | Free trial |
| Peec AI | $95/mo | Free trial |
| Profound | Custom | Free 7-day Trial |
Sources: each vendor’s official pricing page, fetched October 26, 2026.
Mentionova is our pick over Otterly.AI for most brands. Starter is $99 a month billed annually ($125 monthly, $1,188 a year) for 25 tracked prompts, 3 answer engines and 100 agentic tasks a month. Scale is $320 a month billed annually ($400 monthly) for 100 prompts across all six engines: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Reddit. Otterly.AI gives you more prompts per dollar ($1.89 against $3.20 for Scale on annual billing), but Mentionova’s agents turn each citation gap into a brief, a draft or a Reddit reply, so you pay for work done, not just a dashboard.
For the full head-to-head, read Mentionova vs Otterly.AI. See also Otterly.AI alternatives, Peec AI pricing, Profound pricing and the best AI share of voice tools.
Is Otterly.AI worth paying for?
Pick Otterly.AI Lite or Standard if your team wants daily monitoring on four engines, many seats and a low cost per prompt, and you will do the content work yourselves. Pick Premium if you track 400 prompts. Skip Otterly.AI if you need Claude, Gemini and AI Mode in the base price, or want agents that draft the follow-up content: Mentionova covers six engines from $320 a month billed annually and starts at $99. Compare the full field in the best AI visibility tools, Perplexity tracking tools and free AI visibility tools.
How we evaluated Otterly.AI pricing
We took every price, limit and feature from Otterly.AI’s official pricing and features pages on October 26, 2026 and from Mentionova’s, Peec AI’s and Profound’s pricing pages the same day. We did not use review sites or third-party price lists. Read our methodology.
Frequently asked questions
How much does Otterly.AI cost?
Otterly.AI Lite is $29 a month for 15 prompts, Standard is $189 a month for 100 prompts and Premium is $489 a month for 400 prompts. Enterprise is custom, starting from 1,000 prompts. Prices are in US dollars excluding tax, per otterly.ai on October 26, 2026.
Does Otterly.AI have an annual price?
Yes. The pricing page has an "Annually 15% off" tab that shows Lite at $25 a month, Standard at $160 and Premium at $422. The page does not spell out the total billed per year, so confirm it at checkout before you budget.
Does Otterly.AI have a free trial?
Yes. Otterly.AI's pricing FAQ confirms a free trial, and its features page says no credit card is required. It has no permanent free plan, so the cheapest paid plan is Lite at $29 a month. Otterly's own pages quote different trial lengths, so check it at sign-up.
How much does it cost to add Claude to Otterly.AI?
Otterly.AI lists the Claude add-on at $29 a month on Lite, $109 on Standard and $439 on Premium. Google AI Mode and Gemini are $9, $59 and $149. Each plan includes only ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot.
Is Otterly.AI cheaper than Mentionova?
Yes on price. Otterly.AI Lite is $29 a month for 15 prompts, against Mentionova Starter at $99 a month billed annually ($125 monthly) for 25 prompts. Mentionova Scale adds six engines including Claude and Reddit, plus agents that draft the follow-up work.
Sources
- Otterly.AI, Pricing, otterly.ai/pricing/, captured Oct 26, 2026.
- Otterly.AI, Features, otterly.ai/features, captured Oct 26, 2026.
- Mentionova, Pricing, mentionova.com/pricing, captured Oct 26, 2026.
- Mentionova, Agency pricing, mentionova.com/pricing, captured Oct 26, 2026.
- Peec AI, Pricing, peec.ai/pricing, captured Oct 26, 2026.
- Profound, Pricing, www.tryprofound.com/pricing, captured Oct 26, 2026.