Profound
Profound pairs answer engine tracking across up to 9 engines with an AI Marketer that runs on credits and drafts the follow-up work, sold as a custom enterprise package. Strong for the right team.
The take
What is Profound?
Profound is an AI search visibility platform for large marketing teams. It shows how answer engines describe your brand and category, which prompts people send them and how much traffic AI systems send you, then puts an AI Marketer to work on the follow-up: it drafts the content and stages it for your approval.
It is one of the tools we compare in Profound alternatives, the best AI visibility tools and Mentionova vs Profound. It sits in our SEO tools category.
How does Profound work?
Answer Engine Insights
Answer Engine Insights analyzes how your brand and competitors appear in AI platforms. Enterprise can track up to 9 answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search, with custom languages and regions. The Trial covers ChatGPT, Gemini and Google AI Overviews.
Prompt Volumes and Agent Analytics
Prompt Volumes shows what users are prompting AI answer engines. Agent Analytics tracks AI-sourced traffic and attribution across your domains, with integrations for Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel and WordPress.
AI Marketer and Agents
The AI Marketer runs on credits. It identifies opportunities, drafts the work and asks for approval. Agents let a team build and reuse workflows for recurring marketing work, and Profound Sheets runs Agents at scale.
How does Profound compare to Mentionova?
Profound sells one paid plan, Enterprise, on a custom quote. Mentionova publishes three self-serve plans on its pricing page and tracks six engines on Scale, including Claude and Reddit. Profound covers more engines at the top end; Mentionova is the faster, cheaper start.
| Profound | Mentionova | |
|---|---|---|
| Paid price | Custom | Published plans |
| Engines | Up to 9 | 3 to 6 |
For the full head-to-head, see Mentionova vs Profound and Mentionova pricing.
Who uses Profound in 2026?
Profound’s home page features customer stories from Plaid, MongoDB, Ramp, Zoom and the agency gr0. Its pricing page aims Enterprise at companies operationalizing AI search insights and running marketing agents at scale. The buyer is usually a large marketing team with a security review, not a solo marketer.
When should you skip Profound?
- You want a published price. Profound quotes Enterprise through sales; use Mentionova if you want to start on a listed plan.
- You need Perplexity or Claude on a budget. Those engines are Enterprise-only on Profound.
- You need a keyword or backlink database. Use Semrush or Ahrefs for classic SEO research.
How much does Profound cost?
Profound has no free plan. Starting price: Custom (Enterprise) (per Profound’s official pricing page as of October 20, 2026). Profound publishes no paid list price. The free Trial runs 50 prompts daily for 7 days; Enterprise is quoted through sales.
| Plan | Price (as captured) | Notes |
|---|---|---|
| Trial | Free | 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews; no history, exports or API |
| Enterprise | Custom | Up to 9 answer engines tracked, AI Marketer credits for your whole team, dedicated support, SSO/SAML and SOC 2 |
Prices as captured from Profound’s pricing page on October 20, 2026. Vendors change pricing often, so check the live page before you buy.
How we evaluated Profound
Every fact on this page (pricing, plans, free-tier status and features) was captured from Profound’s official pages (features answer engine insights, features prompt volumes, home, pricing) on October 20, 2026 and checked against that capture before publishing. Claims we could not confirm on those pages were removed rather than guessed. The verdict and the when-to-use guidance are Marcus Reed’s editorial judgment. See our evaluation methodology for how we score tools.
Strengths & trade-offs
What earns the score
- Enterprise tracks up to 9 answer engines, more than most self-serve AI visibility tools
- Agent Analytics connects to Cloudflare, Vercel, AWS, Akamai, Fastly, Netlify and WordPress for AI traffic attribution
- SSO/SAML and SOC 2 compliance on Enterprise
Where it falls short
- No published paid price; Enterprise is a sales quote
- The free Trial covers only ChatGPT, Gemini and Google AI Overviews, with no history, exports or API
- Perplexity, Claude and Copilot tracking need Enterprise
How it compares
| Tool | Score | Tier | From |
|---|---|---|---|
 Ahrefs | 92 | Essential | $129/mo |
 Mentionova | 87 | Essential | $99/mo |
 Semrush | 87 | Essential | $117.33/mo |
| Profound | 70 | Strong | Custom (Enterprise) |
Frequently asked questions
What is Profound?
Profound is an AI search visibility platform. It tracks how your brand and competitors appear in AI answer engines, shows what users prompt those engines, measures AI-sourced traffic, and includes an AI Marketer that drafts content and other work for your approval.
How much does Profound cost?
Profound does not publish a paid price. It offers a free Trial (50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews) and an Enterprise plan with custom, tailored pricing through sales.
Which AI engines does Profound track?
Enterprise can track up to 9 answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. The Trial covers ChatGPT, Gemini and Google AI Overviews.
What is a cheaper alternative to Profound?
Mentionova is our top pick. Unlike Profound, it publishes its plan prices and offers a free trial on every paid plan. See our Mentionova vs Profound comparison and Profound alternatives roundup for the full breakdown.
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