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For · Agencies

Tools for agencies.

Marketing, design, development, and creative agencies — typically 5-50 people serving multiple clients. The stack favours project tracking, time tracking, and cross-client knowledge management.

"An agency's tool stack is mostly a billing-mechanics decision in disguise. The productivity follows."
By the numbers

The agencies stack at a glance.

Numbers derived from every agencies-relevant tool in the directory · re-scored quarterly.

32
tools scored for agencies
78%
ship a free tier (25 of 32)
95/100
top score · Linear
Ranking
Top 6 tools by 8020 Score

Higher bar = higher composite score. Linear leads the agencies stack at 95/100.

Linear
95
Loom
95
ActiveCampaign
93
Ahrefs
92
Figma
92
n8n
92
Pricing landscape
78 of every 100 ships a free tier

The rest start paid — the lowest entry tier shows up on each tool's profile.

Free tier · 78% Paid only · 22%
Essential

Core picks for agencies.

01
Linear
Modern issue tracker built around speed and keyboard shortcuts for product engineering teams.
Essential Project management
95/100
→
02
Loom
Screen and camera recorder that replaces status meetings with shareable async video messages.
Essential Screen recording
95/100
→
03
ActiveCampaign
Email marketing and automation platform with the deepest visual workflow builder in its class.
Essential Email marketing
93/100
→
04
Ahrefs
SEO platform for backlink research, keyword research, rank tracking and site audits.
Essential SEO tools
92/100
→
05
Figma
The collaborative design tool that won the category. Browser-first, multi-player editing, deep plugin ecosystem.
Essential Design
92/100
→
06
n8n
Source-available workflow automation you can self-host — the developer's answer to Zapier.
Essential Automation / iPaaS
92/100
→
07
Toggl Track
Simple time tracking with one-click timers, detailed reporting, and a generous free tier for freelancers and teams.
Essential Time tracking
92/100
→
08
Buffer
Social media scheduling and publishing tool with per-channel pricing and a free plan.
Essential Social media scheduling
91/100
→
09
Klaviyo
Ecommerce email and SMS marketing platform built on customer data and predictive analytics.
Essential Email marketing
91/100
→
10
Canva
Browser-based visual design platform for non-designers creating graphics, presentations, and marketing assets.
Essential Design
90/100
→
11
Google Meet
Browser-based video meetings bundled into Google Workspace — the no-friction default for Gmail and Calendar teams.
Essential Video conferencing
90/100
→
12
Grammarly
AI writing assistant for grammar, clarity and tone, with a free plan and a paid Pro tier.
Essential AI writing tools
90/100
→
13
Microsoft Teams
The communication hub bundled into Microsoft 365 — chat, meetings, and files in one app for Microsoft shops.
Essential Video conferencing
90/100
→
14
Zapier
No-code automation platform that connects AI and 9,000+ apps with point-and-click workflows.
Essential Automation / iPaaS
90/100
→
15
Clockify
The free time tracker with unlimited users — full team tracking at no cost, with paid tiers for billing.
Essential Time tracking
88/100
→
16
Semrush
All-in-one SEO and PPC platform combining keyword research, competitor analysis, and paid search intelligence.
Essential SEO tools
87/100
→
17
Zoom
Video meetings with a free 40-minute Basic plan and paid Zoom Workplace tiers.
Essential Video conferencing
87/100
→
Strong

For the right team.

18
Jira
Issue-tracking and Agile project management platform built for software engineering teams at scale.
Strong Project management
75/100
→
19
Later
Visual-first social scheduler built for Instagram — drag-and-drop calendar, link-in-bio, and feed preview.
Strong Social media scheduling
75/100
→
20
Asana
Work management platform built for cross-functional teams tracking complex multi-step projects.
Strong Project management
74/100
→
21
Typefully
Writing-first scheduler for X and LinkedIn — drafts, threads, and analytics built for solo creators.
Strong Social media scheduling
74/100
→
22
Hootsuite
Enterprise social media management — multi-channel scheduling, team approvals, and social listening in one dashboard.
Strong Social media scheduling
73/100
→
23
RescueTime
Automatic time tracking that logs every app in the background — built for focus and self-awareness, not billing.
Strong Time tracking
73/100
→
24
Harvest
Time tracking with built-in invoicing and profitability reporting — the agency pick for billing clients.
Strong Time tracking
71/100
→
25
Trello
Visual Kanban board tool for organizing tasks and workflows with drag-and-drop simplicity.
Strong Project management
71/100
→
26
Brevo
Budget-friendly email and SMS platform that charges by sends, not contact count.
Strong Email marketing
70/100
→
27
Ubersuggest
Low-cost SEO tool with lifetime pricing — keyword research and basic audits for solo operators on a budget.
Strong SEO tools
70/100
→

Tools tagged as useful for agencies are surfaced from 10 categoryies we cover: project management, design, seo tools, social media scheduling, email marketing, time tracking, video conferencing, screen recording, ai writing, automation.

We don’t write per-tool reviews from the persona’s point of view — instead, each tool’s underlying review and 80/20 verdict is the same regardless of who reads it. The persona view re-slices the catalogue so the right tools surface for the right buyer.

Frequently asked questions

What's the single largest agency software cost?

Almost always the project-tracking platform, paid per seat. Agencies report it as the tool that scales most directly with headcount, and as the single highest-stakes selection decision because of the switching cost.

What software do agencies need?

Across 10 categories we cover for agencies, the 8020 picks include Linear, Loom, ActiveCampaign. The full ranking is below.

How is the agencies view different from a category page?

Category pages show every tool in a single bucket. Persona pages re-slice the catalogue: they show every tool — across multiple categories — that's typically part of the agencies's working stack.