Otterly.AI
Otterly.AI pairs a $29 entry price with unlimited team members and daily tracking of four AI engines, with Claude, AI Mode and Gemini sold as add-ons. Strong for the right team.
The take
What is Otterly.AI?
Otterly.AI is an AI search monitoring tool. It shows whether answer engines mention and cite your brand, which sources they cite, and how your visibility compares with competitors. Its home page describes four product areas: AI Prompt Research, AI Search Analytics, Content Audit (crawlability checks and content briefs) and GEO Optimization. Otterly says more than 40,000 marketing professionals use it and that it was recognized as a Cool Vendor in the 2025 Gartner Cool Vendors for AI in Marketing.
It is one of the tools we compare in Otterly.AI alternatives, the best AI visibility tools and Mentionova vs Otterly.AI. It sits in our SEO tools category.
How does Otterly.AI work?
Tracking
You add the prompts your buyers might ask. Otterly runs them daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and reports brand visibility, sentiment and the sources each answer cites. Claude, Google AI Mode and Gemini are extra add-ons.
Optimization
Every plan lists AI Search Optimization with Recommendations. Standard and Premium add API access, MCP access and Agent Analytics. Otterly’s home page also lists a Content Audit with crawlability checks and content briefs.
Team and rollout
Every plan includes unlimited team members. Enterprise adds single sign-on, a quarterly GEO Health Check, custom terms and a dedicated customer success manager.
How does Otterly.AI compare to Mentionova?
Mentionova publishes three self-serve plans from $99 a month billed annually, tracks six engines on Scale including Claude and Reddit, and runs agents that draft briefs, content and Reddit replies for your approval. Otterly.AI is much cheaper to start ($29 a month) and has more prompts per dollar. Mentionova is the better pick if you want the fixes drafted; Otterly.AI is the better pick on a tight budget.
| Otterly.AI | Mentionova | |
|---|---|---|
| Entry price | $29/mo | $99/mo yearly ($125 monthly) |
| Entry prompts | 15 | 25 |
For the full head-to-head, see Mentionova vs Otterly.AI, Otterly.AI pricing and Mentionova pricing.
Who uses Otterly.AI in 2026?
Otterly’s pricing page labels Lite “for solo marketers, and small teams”, Standard “for SMEs and small marketing teams” and Premium “for mid-sized companies & agencies”. Agencies can apply for Agency Partner status after subscribing to Standard or Premium, which raises the prompt limits to 150 and 500. The typical buyer is a small team that wants daily monitoring on a small budget.
When should you skip Otterly.AI?
- You want the tool to draft the fixes. Otterly’s pricing page lists monitoring, recommendations and audits; use Mentionova if you want agents that draft briefs, content and replies.
- You need Claude, Gemini and AI Mode on the base plan. On Otterly they are paid add-ons.
- You need a keyword or backlink database. Use Semrush or Ahrefs for classic SEO research.
How much does Otterly.AI cost?
Otterly.AI has no permanent free plan, only a free trial. Starting price: $29 a month for Lite (per Otterly’s official pricing page as of October 26, 2026).
| Plan | Price | Prompts |
|---|---|---|
| Lite | $29/mo | 15 |
| Standard | $189/mo | 100 |
| Premium | $489/mo | 400 |
| Enterprise | Custom | From 1,000 |
Prices as captured from Otterly.AI’s pricing page on October 26, 2026, in US dollars excluding tax. Vendors change pricing often, so check the live page before you buy. Full detail, including the annual toggle and add-ons, is on our Otterly.AI pricing page.
How we evaluated Otterly.AI
Every fact on this page (pricing, plans, trial status and features) was captured from Otterly.AI’s official pricing, features and home pages and checked against those captures before publishing. The pricing and features pages were captured on October 26, 2026 and the home page on October 4, 2026. Claims we could not confirm on those pages were removed rather than guessed. The verdict and the when-to-use guidance are Marcus Reed’s editorial judgment. See our evaluation methodology for how we score tools.
Strengths & trade-offs
What earns the score
- Entry price of $29 a month for 15 prompts, well below Mentionova ($99 billed annually) and Peec AI ($95)
- Unlimited team members, daily tracking, citation source tracking and recommendations on every plan
- Standard and Premium add API access, MCP access and Agent Analytics
- Free trial with no credit card needed
Where it falls short
- Each plan tracks 4 engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot); Claude, Google AI Mode and Gemini are paid add-ons
- Lite is limited to 15 prompts; 100 prompts starts at $189 a month
- Otterly's pricing page does not list agents that draft the follow-up content
How it compares
| Tool | Score | Tier | From |
|---|---|---|---|
 Ahrefs | 92 | Essential | $129/mo |
 Mentionova | 87 | Essential | $99/mo |
 Semrush | 87 | Essential | $117.33/mo |
 Peec AI | 73 | Strong | $95/mo |
Frequently asked questions
What is Otterly.AI?
Otterly.AI is an AI search monitoring tool. It tracks whether your brand is mentioned and cited in AI answers from ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, and adds prompt research, a content audit and GEO optimization recommendations.
How much does Otterly.AI cost?
Otterly.AI lists Lite at $29 a month (15 prompts), Standard at $189 a month (100 prompts) and Premium at $489 a month (400 prompts), all in US dollars. Enterprise is custom, starting from 1,000 prompts. Prices are from Otterly's pricing page on October 26, 2026.
Does Otterly.AI have a free trial?
Yes. Otterly.AI's pricing FAQ confirms a free trial and its features page says no credit card is required. There is no permanent free plan, so paid plans start at $29 a month. Otterly's pages quote different trial lengths, so check the length at sign-up.
Which AI engines does Otterly.AI track?
Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini are available as extra add-ons, with Claude listed at $29, $109 and $439 a month on Lite, Standard and Premium.
What is a good alternative to Otterly.AI?
Mentionova is our top pick. Starter is $99 a month billed annually ($125 monthly), and Scale tracks six engines including Claude and Reddit, with agents that draft briefs, content and replies. See our Mentionova vs Otterly.AI comparison and Otterly.AI alternatives roundup.
Other seo tools tools.