Ahrefs pricing starts at $129 per month for Lite, $249 for Standard, $449 for Advanced and $1,499 for Enterprise. There is also a $29 Starter plan and a free Ahrefs Free account for site owners, and paying annually saves up to 17%. Ahrefs says it never runs discounts. Our verdict: Standard is the plan most SEO consultants should buy, because Lite caps credits at 1,000 per user; and if your real question is how you show up in ChatGPT, Gemini or Perplexity, a dedicated AI visibility tool like Mentionova covers that for less than Ahrefs plus its AI add-on.
| Plan | Price | Included users | Tracked keywords |
|---|---|---|---|
| Starter | $29/mo | 1 | — |
| Lite | $129/mo | 1 (up to 2 more) | 750 |
| Standard | $249/mo | 1 (up to 5 more) | 2,000 |
| Advanced | $449/mo | 1 (up to 10 more) | 5,000 |
| Enterprise | $1,499/mo | From 3 | From 10,000 |
Source: ahrefs.com/pricing, fetched October 21, 2026. Monthly list prices in USD; Enterprise requires an annual commitment.
What do you get on each Ahrefs plan?
| Plan | Credits per user/mo | History | AI prompt checks/mo |
|---|---|---|---|
| Lite | 1,000 | 6 months | 150 |
| Standard | Unlimited | 2 years | 300 |
| Advanced | Unlimited | 5 years | 600 |
| Enterprise | Unlimited | Unlimited | From 2,500 |
Source: Ahrefs’ compare-plans table, fetched October 21, 2026.
Lite covers Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Web Analytics, API and MCP access and a small Brand Radar allowance. Standard adds Portfolios, Content Explorer, Batch Analysis, SERP comparison, AI keyword suggestions, keyword clusters and search intents. Advanced adds the Looker Studio integration, search type distribution and an Agency directory listing. Enterprise adds uncapped API access, custom endpoints, SSO, access management and audit logs, unlimited history and no training on your data.
Unverified projects go from 5 on Lite to 20, 50 and 100, and Site Audit crawl credits from 100,000 a month to 500,000, 1.5M and from 5M. Rank Tracker updates weekly on every plan, including Enterprise. If you need daily rank checks, that is a real limit.
What does Ahrefs really cost a team?
| Setup | Per month | Per year |
|---|---|---|
| Lite, 1 user | $129 | $1,548 |
| Lite, 3 users | $209 | — |
| Standard, 3 users | $369 | — |
| Advanced, 3 users | $609 | — |
| Lite + Brand Radar AI | $328 | $3,936 |
tools8020 calculations from Ahrefs’ listed monthly prices. Annual billing saves up to 17%; taxes not included.
The hidden costs are users and add-ons. Each extra user costs $40 a month on Lite, $60 on Standard and $80 on Advanced. The optional add-ons stack on top: Content Kit from $99 a month, Report Builder $99 a month (50 reports, 500 widgets), Project Boost Pro $20 a month per project and Project Boost Max $200 a month per project. Pay-as-you-go credits and data are charged automatically once you enable them and exceed your limits.
How much does Ahrefs charge for AI search tracking?
Ahrefs sells AI visibility through Brand Radar. Brand Radar AI, which lets you research any brand across Ahrefs’ organic prompt database and track your own prompts, starts from $199 a month. If you only want to track your own prompts, the custom prompt packages are:
| Package | Price | Checks/mo | Overage |
|---|---|---|---|
| Basic | $50/mo | 2,500 | $0.020/check |
| Growth | $100/mo | 7,000 | $0.015/check |
| Scale | $250/mo | 25,000 | $0.010/check |
Source: Ahrefs pricing page, fetched October 21, 2026. One prompt on one platform in one location uses 1 check.
Brand Radar’s prompt indexes cover ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and AI Mode, per the Brand Radar page. It is strong for benchmarking a whole market, but it reports the gaps; it does not write the content that fixes them. For the full comparison, read Mentionova vs Ahrefs.
How does Ahrefs pricing compare with Semrush and Mentionova?
| Tool | Entry SEO plan | AI visibility from |
|---|---|---|
| Ahrefs | Lite $129/mo | Brand Radar AI from $199/mo |
| Semrush | SEO $139/mo ($117.33 annual) | AI Visibility $99/mo per domain, annual |
| Mentionova | — (AI visibility platform) | Starter $99/mo billed annually |
Sources: ahrefs.com/pricing, semrush.com/prices, semrush.com/pricing/ai and mentionova.com/pricing, fetched October 21, 2026.
Semrush starts slightly higher than Ahrefs on monthly billing ($139 vs $129), and its AI Visibility Base plan is $99 per month per domain billed annually for 25 custom prompts. See Ahrefs vs Semrush for the head-to-head. Mentionova is not an SEO suite: Starter is $99 a month billed annually for 25 prompts across ChatGPT, Perplexity and Google, and Scale ($320 a month billed annually, $3,840 a year) tracks six engines including Gemini and Claude. For more options, see our Ahrefs alternatives and the best AI visibility tools.
Is Ahrefs worth paying for?
Pick Ahrefs Standard if backlink research and keyword data drive your work and you are one consultant or a small agency: $249 a month buys unlimited credits, 2 years of history and 2,000 tracked keywords. Pick Lite only for a single site with light research, because 1,000 credits per user runs out fast. Pick Advanced for an in-house team that needs 5,000 keywords and Looker Studio. Skip Ahrefs if your main goal is AI visibility: Mentionova tracks the AI answers directly and drafts the fixes, and you can check how engines treat your brand with our Gemini tracking tools guide. Read the full Ahrefs review before you buy.
Frequently asked questions
How much does Ahrefs cost per month?
Lite is $129 a month, Standard $249, Advanced $449 and Enterprise $1,499 (annual commitment required). Ahrefs also sells a Starter plan at $29 a month and a free Ahrefs Free account. Paying annually saves up to 17%. Prices in USD from ahrefs.com/pricing on October 21, 2026.
Does Ahrefs have a free plan or free trial?
Ahrefs Free gives website owners limited access to Site Explorer and Site Audit for their own site. Ahrefs says it never runs discounts and does not mention a free trial of paid plans; the cheapest paid entry is Starter at $29 a month.
How much does an extra Ahrefs user cost?
Every plan includes 1 user (Enterprise from 3). Extra users cost $40 a month on Lite (up to 2), $60 on Standard (up to 5), $80 on Advanced (up to 10) and $100 on Enterprise. A three-person team on Standard pays $369 a month.
Does Ahrefs track AI search and ChatGPT?
Yes, through Brand Radar. Each plan includes a small number of tracked AI prompt checks (150 a month on Lite, 300 on Standard, 600 on Advanced). Brand Radar AI starts from $199 a month, and custom prompt packages cost $50, $100 or $250 a month.
Is Ahrefs worth it for AI visibility?
Only if you already need its SEO data. For AI visibility on its own, Mentionova Scale ($320 a month billed annually) tracks six engines and drafts the fixes, while Ahrefs Lite plus Brand Radar AI costs $328 a month before extra users.
Which Ahrefs plan should I buy?
Buy Lite for one site and light keyword work, Standard if you are a freelancer or consultant who needs unlimited credits and 2 years of history, and Advanced for an in-house team that tracks 5,000 keywords. Skip Enterprise unless you need SSO, audit logs or uncapped API access.
Sources
- Ahrefs, Pricing, ahrefs.com/pricing, captured Oct 21, 2026.
- Ahrefs, Brand Radar, ahrefs.com/brand-radar, captured Oct 21, 2026.
- Mentionova, Pricing, mentionova.com/pricing, captured Oct 21, 2026.
- Semrush, Pricing, www.semrush.com/prices/, captured Oct 21, 2026.
- Semrush, AI pricing, www.semrush.com/pricing/ai/, captured Oct 21, 2026.