HubSpot AEO Alternatives (2026): Mentionova $99, Otterly.AI $29 + 8
HubSpot AEO alternatives with official prices: Mentionova $99/mo, Otterly.AI $29, Peec AI $95, Semrush $99, SE Visible $71 and AthenaHQ free. HubSpot is $45.
The best HubSpot AEO alternative for most teams is Mentionova, at $99 a month billed annually; pick Otterly.AI if you only need the cheapest paid tracker ($29 a month), SE Visible for the cheapest price per prompt, and AthenaHQ for a free plan. HubSpot AEO is a reasonable $45-a-month monitor (billed annually) for 25 prompts on ChatGPT, Gemini and Perplexity, but it stops at three engines, charges per brand and leaves the content work to you. Mentionova tracks the same engines plus Claude, Google and Reddit on Scale, and its agents draft the pages that win the answer. Every price below comes from the vendor’s own pricing page, fetched October 30, 2026.
| Alternative | Entry price | Best for |
|---|---|---|
| Mentionova | $99/mo yearly | Best overall: tracking plus drafted fixes |
| Otterly.AI | $29/mo | Cheapest paid tracker, 4 engines |
| Peec AI | $95/mo | 50 prompts and unlimited users |
| Semrush AI Visibility | $99/mo per domain | Teams already on Semrush |
| SE Visible | $71/mo yearly | Cheapest per prompt |
| Ahrefs Brand Radar | $199/mo | Market-wide prompt research |
| AthenaHQ | Free | Free plan with 300 credits |
| Writesonic | $79/mo yearly | Tracking plus AI articles |
| Scrunch | $250/mo | Copilot and Perplexity with 125 prompts |
| Profound | Custom | Enterprise with SSO and SOC 2 |
Entry prices from each vendor’s pricing page, fetched October 30, 2026.
New to the category? Start with our best AI visibility tools guide, then come back here for the HubSpot-specific trade-offs.
What does HubSpot AEO do, and what does it cost?
HubSpot AEO (still labelled Beta in HubSpot’s navigation) tracks how your brand shows up in ChatGPT, Gemini and Perplexity. HubSpot says it gives you four things: a brand visibility score, prompt tracking, citation analysis and prioritized recommendations. The dashboard trends your visibility score over time and shows competitor share of voice. Prompt tracking shows the exact answer each engine returned, filterable by engine, buyer’s journey phase and product relevance. Citation analysis breaks down which domains, pages and content types are cited for you and your competitors, and sentiment is scored from -100 to +100. HubSpot also suggests prompts based on your company, competitors and industry.
| Plan | Price | Prompts |
|---|---|---|
| HubSpot AEO | $50/mo ($45 yearly) | 25, across 3 engines |
| Marketing Hub Professional | Included | 25, 2,500 answers a month |
| Marketing Hub Enterprise | Included | 50, 5,000 answers a month |
Source: hubspot.com/products/aeo and Marketing Hub pricing, fetched October 30, 2026.
A year of standalone AEO is $540 billed annually, or $600 month to month. That is about $1.80 per prompt, cheaper per prompt than most dedicated tools. Extra prompts are bought through the AEO Answers Limit Increase, and each additional brand is another $50-a-month instance. The free trial covers 25 prompts with no credit card; the Marketing Hub pricing page offers a 28-day trial.
Why teams look for a HubSpot AEO alternative
- Three engines only. HubSpot lists ChatGPT, Gemini and Perplexity. Claude, Google AI Overviews, AI Mode and Copilot are not covered, and those are where a lot of B2B research happens.
- Recommendations, not drafts. HubSpot recommends actions such as a new blog post or a page update. Content creation tools are built in only on Marketing Hub Professional and Enterprise.
- Per-brand pricing. Three brands mean three instances: $135 a month billed annually, each with its own 25 prompts.
- Beta product. Features and limits may change faster than on a mature tracker.
- No AI traffic view. HubSpot AEO does not list AI referral traffic, so you cannot see what the citations send.
How did we choose these HubSpot AEO alternatives?
We started from the AI visibility tools we already track and kept the ones that do what HubSpot AEO does (prompt tracking, share of voice, citations) on at least three engines. Then we ranked them on five things:
- Engine coverage beyond HubSpot’s three, especially Claude, Google AI Overviews and Copilot.
- Price per prompt at the entry plan, from the vendor’s listed price and prompt allowance.
- What you can do with the data: recommendations, drafts, Reddit replies or traffic attribution.
- Multi-brand and agency fit, because per-brand pricing is HubSpot’s biggest catch.
- Proof on the pricing page. Every plan, limit and price below is from the vendor’s own page, fetched October 30, 2026. We left out anything we could not verify there.
We did not use review sites, coupon pages or affiliate data. Mentionova ranks first because it is the only tool here that both tracks the engines HubSpot misses and drafts the fixes inside the same plan.
Mentionova
Mentionova is an AI visibility platform built around agents. It tracks how ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Reddit answer your buyers’ questions, shows the sources behind each rival’s lead and drafts the counter-content for your approval.
Best for
HubSpot AEO users who have outgrown a score and want the work done: briefs, page drafts and Reddit replies aimed at the prompts they are losing.
What each plan includes
| Plan | Price | Prompts and engines |
|---|---|---|
| Starter | $99/mo yearly ($125 monthly) | 25 prompts, 3 engines |
| Scale | $320/mo yearly ($400 monthly) | 100 prompts, 6 engines |
| Enterprise | $799/mo yearly ($999 monthly) | 250 prompts, 6 engines |
Source: mentionova.com/pricing, fetched October 30, 2026.
Agentic tasks run 100 a month on Starter, 500 on Scale and 2,500 on Enterprise. Agency plans start at Launch, $200 a month billed annually ($250 monthly) for 3 client workspaces. Every paid plan starts with a free trial with no card. AI traffic analytics on every paid plan reads your GA4 and splits ChatGPT, Perplexity, Gemini, Copilot and Claude visits out of Referral, with the pages they land on and how they convert.
How it compares with HubSpot AEO
Starter matches HubSpot’s 25 prompts and adds Google; Scale doubles HubSpot’s engine count and quadruples its prompts. Where HubSpot recommends a blog post, Mentionova’s agents draft it. Where HubSpot shows a citation gap on Reddit, Mentionova drafts the reply.
Limits
Starter covers three engines (ChatGPT, Perplexity and Google); Claude, Gemini and Reddit need Scale. Mentionova refreshes share of voice weekly per engine, not daily.
The pricing catch
Starter is $1,188 a year billed annually against HubSpot’s $540, so you pay about $3.96 a prompt against $1.80. The difference is the agentic tasks and traffic analytics. If you will never act on the report, HubSpot is cheaper.
Who should skip it
Teams that only need a monthly visibility number for a board slide, and already pay for Marketing Hub Professional, where AEO is included.
Why it is #1
HubSpot AEO tells you where you are missing. Mentionova tells you, shows which sources the engines trust, and drafts the page or reply that changes the answer. See the Mentionova review, Mentionova pricing and Mentionova vs Semrush.
Otterly.AI
Otterly.AI is a dedicated AI search monitoring tool with a low entry price and four engines on every plan.
Best for
Small teams that want broader engine coverage than HubSpot for less money.
What each plan includes
| Plan | Price | Prompts |
|---|---|---|
| Lite | $29/mo ($25 yearly) | 15 prompts |
| Standard | $189/mo ($160 yearly) | 100 prompts |
| Premium | $489/mo ($422 yearly) | 400 prompts |
Source: otterly.ai/pricing, fetched October 30, 2026.
Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Extra prompts are $99 per 100.
Limits
Lite has 15 prompts, ten fewer than HubSpot. Gemini and Claude are not in the four default engines.
The pricing catch
Lite is $300 a year billed yearly, about $1.67 a prompt. The jump to Standard ($189 a month) is steep if you outgrow 15 prompts.
Who should skip it
Teams that track Gemini closely, since HubSpot covers it and Otterly’s default four do not. See Otterly.AI pricing and Otterly.AI alternatives.
Peec AI
Peec AI is an AI search analytics tool built for marketing teams, with unlimited users on every plan.
Best for
Teams that want twice HubSpot’s prompts for about twice the price, with no seat limits.
What each plan includes
| Plan | Price | Prompts |
|---|---|---|
| Starter | $95/mo | 50 prompts, 3 models |
| Pro | $245/mo | 150 prompts, 3 models |
| Advanced | $495/mo | 350 prompts, 3 models |
Source: peec.ai/pricing, fetched October 30, 2026.
You choose 3 models on each self-serve plan; Enterprise tracks up to 13 LLM models.
Limits
Three models at a time, the same count as HubSpot. Peec AI reports; it does not draft content.
The pricing catch
Starter is $1,140 a year, about $1.90 a prompt. Adding a fourth engine means Enterprise.
Who should skip it
Teams that need more than three engines without a sales call. See Peec AI pricing, Peec AI alternatives and Mentionova vs Peec AI.
Semrush AI Visibility
Semrush’s AI Visibility Toolkit adds daily AI rankings to the Semrush suite.
Best for
Teams that already live in Semrush and want AI tracking next to their keyword data, the way HubSpot users want it next to the CRM.
What each plan includes
| Plan | Price | Prompts |
|---|---|---|
| AI Visibility | $99/mo per domain | 25 custom prompts, daily |
Source: semrush.com/pricing/ai, fetched October 30, 2026.
It includes AI competitor analysis and prompt research.
Limits
25 prompts per domain, the same as HubSpot, and priced per domain the way HubSpot prices per brand.
The pricing catch
$1,188 a year per domain billed annually, more than double HubSpot’s $540 for the same prompt count.
Who should skip it
Anyone not already paying for Semrush. See Semrush AI Visibility Toolkit alternatives and Semrush pricing.
SE Visible
SE Visible is SE Ranking’s standalone AI visibility product, sold separately from the SEO suite.
Best for
Teams that need hundreds of daily prompts on a budget.
What each plan includes
| Plan | Price (yearly) | Prompts daily |
|---|---|---|
| Basic | $71/mo ($89 monthly) | 75 |
| Core | $151/mo ($189 monthly) | 200 |
| Agency | $319/mo ($399 monthly) | 1,000 |
Source: visible.seranking.com, fetched October 30, 2026.
Every plan tracks ChatGPT, Gemini, AI Mode and AI Overview. Basic covers 5 projects and about 11,250 answers a month; Agency covers 30 projects. There is a 10-day free trial.
Limits
No Perplexity; SE Ranking says Claude will be added soon. It tracks and reports, with no drafting.
The pricing catch
Basic is $852 a year billed annually, about $0.95 a prompt, the lowest here. You lose Perplexity, which HubSpot covers.
Who should skip it
Teams whose buyers use Perplexity. See SE Ranking pricing and Mentionova vs SE Ranking.
Ahrefs Brand Radar
Ahrefs Brand Radar shows any brand’s AI visibility across a prebuilt index of 516 million prompts, with no setup.
Best for
Researching a market before you choose which prompts to track, which HubSpot’s suggested prompts only partly cover.
What each plan includes
| Option | Price | What you get |
|---|---|---|
| Brand Radar index | From $199/mo | 516 million prompts, no setup |
| Prompt Tracking | From $50/mo | Custom prompts, tracked daily |
Source: ahrefs.com/brand-radar, fetched October 30, 2026.
Limits
Ahrefs says the index is best once your brand already appears in AI search. Claude consumes 8 checks per update on custom prompts.
The pricing catch
The index alone is $2,388 a year at the entry price, about four times HubSpot AEO.
Who should skip it
Small brands not yet showing up in AI answers. See Ahrefs Brand Radar alternatives and Ahrefs vs Mentionova.
AthenaHQ
AthenaHQ is a GEO platform that bills in credits, where one credit is one AI response.
Best for
Trying AI visibility tracking for free before you pay HubSpot or anyone else.
What each plan includes
| Plan | Price | Credits |
|---|---|---|
| Essential | Free ($25 free credit) | 300 credits |
| Starter | $295/mo | 3,600 credits a month |
| Enterprise | Custom | Custom credits |
Source: athenahq.ai/pricing, fetched October 30, 2026.
Starter lists unlimited topics and prompts; API access and extra credits are paid add-ons.
Limits
Credits run out fast if you track many prompts across many engines, because each response costs one.
The pricing catch
Starter is $3,540 a year, more than six times HubSpot AEO.
Who should skip it
Teams that want a flat prompt allowance. See AthenaHQ alternatives.
Writesonic
Writesonic pairs AI visibility tracking with AI articles and site audits.
Best for
Teams that want tracking and a writing tool in one plan.
What each plan includes
| Plan | Price (yearly) | Prompts |
|---|---|---|
| Starter | $79/mo | 50 prompts, 50 answers daily |
| Basic | $199/mo | 100 prompts, 300 answers daily |
Source: writesonic.com/pricing, fetched October 30, 2026.
Both plans track ChatGPT, Gemini and Google AI Overviews.
Limits
No Perplexity on these plans, which HubSpot includes.
The pricing catch
Starter is $948 a year billed annually, about $1.58 a prompt, and part of the price is an article allowance you may not need.
Who should skip it
Teams that already have a writing workflow. See Writesonic alternatives.
Scrunch
Scrunch is an AI visibility platform with a single self-serve plan and a broad Enterprise tier.
Best for
Teams that need Copilot and Google AI Overviews with five times HubSpot’s prompts.
What each plan includes
| Plan | Price | Prompts and engines |
|---|---|---|
| Core | $250/mo | 125 prompts, 4 LLMs |
| Enterprise | Custom | Custom prompts, 9 LLMs |
Source: scrunch.com/pricing, fetched October 30, 2026.
Core covers ChatGPT, Perplexity, Google AIO and Copilot, with 5 competitors. Enterprise adds Claude, Gemini, Meta AI, Google AI Mode and Grok.
Limits
Five competitors on Core, and no Gemini until Enterprise.
The pricing catch
Core is $3,000 a year, about $2.00 a prompt.
Who should skip it
Small teams with HubSpot-sized budgets. See Scrunch alternatives.
Profound
Profound is an enterprise AI visibility platform sold through sales after a short trial.
Best for
Large brands that need SSO, SOC 2 and many engines under one contract.
What each plan includes
| Plan | Price | What you get |
|---|---|---|
| Trial | Self-serve | 50 prompts run daily for 7 days |
| Enterprise | Custom | Up to 9 answer engines, SSO/SAML, SOC 2 |
Source: tryprofound.com/pricing, fetched October 30, 2026.
Limits
No published self-serve price after the trial.
The pricing catch
You will not know the cost until you talk to sales.
Who should skip it
Anyone leaving HubSpot AEO for budget reasons. See Profound pricing and Profound alternatives.
How to choose a HubSpot AEO alternative
Start from the engines your buyers use
HubSpot covers ChatGPT, Gemini and Perplexity. If your buyers research in Google, add AI Overviews (Otterly.AI, SE Visible, Mentionova). If they use Claude, you need Mentionova Scale, Scrunch Enterprise or Profound. Our Perplexity tracking tools and ChatGPT rank tracking tools guides go engine by engine.
Count prompts, then brands
25 prompts covers one focused product. A full category usually needs 100 or more (Mentionova Scale, Otterly.AI Standard, Scrunch Core, SE Visible Core). If you run several brands, compare one multi-workspace plan against HubSpot’s per-brand instances.
Decide who does the work
A score is only useful if someone acts on it. If you have writers, a cheap tracker (Otterly.AI, SE Visible) is enough. If you do not, pay for a tool whose agents draft the fix (Mentionova).
Check what AI search sends
Visibility is half the story. Mentionova’s AI traffic analytics shows the visits and conversions behind each engine; see our AI traffic analytics tools for the rest of the field.
HubSpot AEO alternatives by use case
| Use case | Pick | Why |
|---|---|---|
| Best overall | Mentionova | Tracking plus drafted fixes |
| Lowest paid price | Otterly.AI | $29/mo, 4 engines |
| Cheapest per prompt | SE Visible | About $0.95 on Basic |
| Free plan | AthenaHQ | 300 credits |
| Already on Semrush | Semrush AI Visibility | Same suite |
| Market research | Ahrefs Brand Radar | 516 million prompts |
| Agencies | Mentionova | 3 client workspaces on Launch |
| Enterprise | Profound | SSO and SOC 2 |
Our picks from each vendor’s pricing page, fetched October 30, 2026.
HubSpot AEO alternatives pricing compared
| Tool | Per prompt | Per year |
|---|---|---|
| HubSpot AEO (yearly) | $1.80 | $540 |
| Mentionova Starter | $3.96 | $1,188 |
| Otterly.AI Lite (yearly) | $1.67 | $300 |
| Peec AI Starter | $1.90 | $1,140 |
| Semrush AI Visibility | $3.96 | $1,188 |
| SE Visible Basic | $0.95 | $852 |
| Writesonic Starter | $1.58 | $948 |
| Scrunch Core | $2.00 | $3,000 |
Our arithmetic from each vendor’s listed entry price and prompt allowance, October 30, 2026. AthenaHQ (credits), Ahrefs (index) and Profound (custom) are left out because they do not price per prompt.
Mentionova Scale works out to $3.20 a prompt, or $3,840 a year billed annually, for 100 prompts on six engines.
How to switch from HubSpot AEO
- Export the 25 prompts you track in HubSpot, plus any suggested prompts you never added.
- Add 10 to 25 prompts for the engines HubSpot does not cover, such as Google AI Overviews or Claude.
- Start a free trial (Mentionova, Otterly.AI and SE Visible all offer one) and run both tools side by side for two weeks.
- Compare share of voice per engine and the cited sources each tool finds.
- Cancel HubSpot AEO before the next billing date if the new tool covers what you need.
Which should you choose?
Choose Mentionova if you want more engines than HubSpot and agents that draft the fixes. Choose Otterly.AI for the lowest paid price, SE Visible for the most prompts per dollar, AthenaHQ for a free start, Semrush if you already live there and Profound for an enterprise contract. Stay on HubSpot AEO if you already have Marketing Hub Professional, where it is included, and three engines are enough.
More in this cluster: best AI visibility tools, AI share of voice tools, AI visibility tools for small business, AI visibility tools for SaaS and our AI search statistics.
Frequently asked questions
What is the best HubSpot AEO alternative?
Mentionova. Starter is $99 a month billed annually ($125 monthly) for 25 prompts across ChatGPT, Perplexity and Google, and Scale adds Claude, Gemini and Reddit across six engines. Unlike HubSpot AEO, its price includes agentic tasks that draft the pages and Reddit replies that close a visibility gap, and every paid plan starts with a free trial with no card.
How much does HubSpot AEO cost?
HubSpot AEO is $50 a month, or $45 a month if you pay annually, for 25 prompts tracked across ChatGPT, Gemini and Perplexity. Each extra brand is another $50-a-month instance. Marketing Hub Professional includes 25 prompts (2,500 answers a month) and Enterprise 50 prompts (5,000 answers).
Is HubSpot AEO free?
There is a free trial. HubSpot's AEO page says you can track 25 prompts in ChatGPT, Perplexity and Gemini for free with no credit card, and its Marketing Hub pricing page offers a 28-day trial. After that it is $50 a month. HubSpot's AI Search Grader is a separate free, one-time check.
Which AI engines does HubSpot AEO track?
Three, ChatGPT, Gemini and Perplexity. It does not list Claude, Google AI Overviews, AI Mode or Microsoft Copilot. Otterly.AI covers Google AI Overviews and Copilot from $29 a month, and Mentionova Scale adds Claude and Reddit.
What is the cheapest alternative to HubSpot AEO?
AthenaHQ has a free Essential plan with 300 credits, where one credit is one AI response. The cheapest paid tracker is Otterly.AI Lite at $29 a month ($25 billed yearly) for 15 prompts across four engines. Per prompt, SE Visible Basic is cheapest at about $0.95 ($71 a month billed annually for 75 daily prompts).
Do I need HubSpot CRM to use HubSpot AEO?
No. HubSpot sells AEO on its own at $50 a month, and its FAQ says it tracks your brand regardless of where your website is hosted. HubSpot says the recommendations get more specific with Marketing Hub Professional or Enterprise, because CRM data is connected and content creation tools are built in.
Is HubSpot AEO cheaper than Mentionova?
Per prompt, yes: HubSpot AEO works out to about $1.80 a prompt on annual billing against about $3.96 on Mentionova Starter. The gap is what each price buys. HubSpot reports a score and recommends actions; Mentionova includes 100 agentic tasks a month on Starter that draft the content, and its Scale plan tracks six engines against HubSpot's three.
Which HubSpot AEO alternative is best for agencies?
Mentionova's Launch plan is $200 a month billed annually ($250 monthly) for 3 client workspaces. Three HubSpot AEO instances, one per brand, cost $135 a month on annual billing, but each is a separate instance with three engines and no drafting. SE Visible Agency ($319 a month billed annually) covers 30 projects and 1,000 daily prompts.
Can I track multiple brands in HubSpot AEO?
Yes, by buying multiple instances at $50 a month each, one per brand. Three brands on annual billing come to $1,620 a year. Otterly.AI lists unlimited brands and competitors on its plans, and Peec AI includes unlimited users on every plan.
Does HubSpot AEO track sentiment and citations?
Yes. HubSpot AEO includes brand visibility and sentiment analysis (scored from -100 to +100), competitor share of voice, citation analysis by domain, source type and content type, prompt suggestions and prioritized recommendations.
Is HubSpot AEO still in beta?
Yes. HubSpot's navigation and Marketing Hub pricing page label it AEO (Beta) as of October 30, 2026. HubSpot says it acquired XFunnel in 2026 and built the tool on its own AEO work.
Sources
- HubSpot, AEO software, www.hubspot.com/products/aeo, captured Oct 30, 2026.
- HubSpot, Marketing Hub pricing, www.hubspot.com/pricing/marketing, captured Oct 30, 2026.
- HubSpot, AI Search Grader, www.hubspot.com/ai-search-grader, captured Oct 30, 2026.
- Mentionova, Pricing, mentionova.com/pricing, captured Oct 30, 2026.
- Mentionova, Agency pricing, mentionova.com/pricing, captured Oct 30, 2026.
- Mentionova, AI traffic analytics, mentionova.com/product/ai-traffic-analytics, captured Oct 30, 2026.
- Otterly.AI, Pricing, otterly.ai/pricing/, captured Oct 30, 2026.
- Peec AI, Pricing, peec.ai/pricing, captured Oct 30, 2026.
- Semrush, AI Visibility pricing, www.semrush.com/pricing/ai/, captured Oct 30, 2026.
- SE Ranking, SE Visible, visible.seranking.com/, captured Oct 30, 2026.
- Ahrefs, Brand Radar, ahrefs.com/brand-radar, captured Oct 30, 2026.
- AthenaHQ, Pricing, www.athenahq.ai/pricing, captured Oct 30, 2026.
- Writesonic, Pricing, writesonic.com/pricing, captured Oct 30, 2026.
- Scrunch, Pricing, scrunch.com/pricing, captured Oct 30, 2026.
- Profound, Pricing, www.tryprofound.com/pricing, captured Oct 30, 2026.