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AI visibility for small business · 2026

AI Visibility Tools for Small Business (2026): Mentionova $99 + 7 More

The best AI visibility tools for small businesses: Mentionova $99/mo, Otterly.AI $29, HubSpot AEO $50, Peec AI $95, Semrush $99 and free options.

By Marcus Reed, Go-to-Market Editor Updated October 25, 2026 Prices checked on official vendor pages October 25, 2026

The best AI visibility tools for small businesses in 2026 are Mentionova, Otterly.AI, HubSpot AEO, Peec AI, Semrush, SE Ranking, AthenaHQ and Ahrefs. Mentionova is #1 because a small team needs more than a dashboard: for $99 a month billed annually it tracks your buying questions in ChatGPT, Perplexity and Google, then its agents draft the briefs, content and Reddit replies that get you cited. Pick Mentionova if you want the work done with a team of one or two; skip it if all you need is the lowest-cost monitor, where Otterly.AI Lite at $29 will do.

ToolEntry pricePrompts
Mentionova$99/mo yearly ($125 monthly)25 + 100 tasks
Otterly.AI$29/mo ($25 yearly)15
HubSpot AEO$50/mo ($45 yearly)25
Peec AI$95/mo50
Semrush$99/mo per domain, yearly25
SE Ranking+$89/mo add-on200
AthenaHQFree (300 credits)Credits
AhrefsFrom $50/mo add-on2,500 checks

Sources: each vendor’s official pricing page, fetched October 25, 2026 (Otterly.AI October 24, 2026). US prices in USD.

What should a small business look for in an AI visibility tool?

Three things matter more than feature counts. First, the engines your buyers use: for most small businesses that is ChatGPT, Google’s AI Overviews and Perplexity. Second, a price you can hold for six months, because AI visibility moves over publishing cycles, not days. Third, what happens after the report. A big brand has writers to act on a citation gap; a small business usually doesn’t, which is why we weight drafted fixes heavily.

If you want to see where you stand before paying, start with our free AI visibility tools. For the full market, including enterprise platforms, see the best AI visibility tools.

What are the best AI visibility tools for small business?

1. Mentionova: best overall for small teams

Why it’s #1: Mentionova runs 100+ agents that do the recurring work (competitor research, monitoring answer engines, drafting content briefs and the weekly report) and you keep final approval. For a small team, that replaces hours of analysis and writing each week.

  • Price: Starter is $99/mo billed annually ($125 monthly) with 25 tracked prompts, 100 agentic tasks a month and three engines (ChatGPT, Perplexity and Google). Scale is $320/mo billed annually with 100 prompts and all six engines, including Claude and Reddit. Annual plans save about 20%.
  • Free start: a free AI visibility report on your domain in about two minutes, and a free trial on every paid plan with no card.
  • Reddit: the Reddit tab lists the threads your engines cite and drafts a reply for you to post yourself; it never posts on your behalf.
  • Trade-off: Starter covers three engines; Claude and Gemini need Scale.

See Mentionova pricing and the Mentionova review.

2. Otterly.AI: best budget tracker

Lite is $29/month ($25 billed annually) “for solo marketers, and small teams,” with 15 search prompts tracked daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, plus unlimited team members, sentiment analysis and citation source tracking. Claude, Google AI Mode and Gemini are extra add-ons.

  • Trade-off: 15 prompts is tight once you add competitors and locations; Standard jumps to $189/month.

See Otterly.AI alternatives.

3. HubSpot AEO: best simple tracker under $50

HubSpot AEO is $50/mo ($45 when paid yearly) with no other HubSpot subscription required. It tracks 25 prompts across ChatGPT, Perplexity and Gemini, with brand visibility and citation analysis, competitor share of voice and prioritized recommendations.

  • Trade-off: three engines, and no Google AI Overviews in the list.

See the HubSpot review.

4. Peec AI: most prompts per dollar

Peec AI Starter is $95/mo with 50 prompts, 3 models of your choice, unlimited users, daily tracking and 1 project. You choose from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI; extra models are $30 a month on Starter.

  • Trade-off: it reports gaps and recommended actions but won’t draft the content for you. Claude is Enterprise-only.

See Mentionova vs Peec AI and Peec AI pricing.

5. Semrush AI Visibility: best if you already use Semrush

The AI Visibility Base plan is $99/mo per domain billed annually, with 25 custom prompts tracked daily, mentions from ChatGPT, Google AI, Gemini and Perplexity, AI competitor analysis and a site audit for AI readiness.

  • Trade-off: priced per domain, so a second brand doubles the bill.

See Mentionova vs Semrush and Semrush pricing.

6. SE Ranking AI Search: most prompts as an add-on

SE Ranking’s AI Search add-on is $89/mo ($71.20 billed annually) for 200 prompts across AI Overviews, AI Mode, Perplexity and ChatGPT. It sits on top of an SE Ranking plan, with Core from $129/mo ($103.20 billed annually).

7. AthenaHQ: best free plan

AthenaHQ’s Essential plan is free with 300 credits and covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. One credit equals one AI response. Starter is $295/mo, which is past most small-business budgets.

8. Ahrefs Brand Radar: best add-on for Ahrefs users

Ahrefs custom prompt packages start at $50/mo for 2,500 checks, and every paid Ahrefs plan includes a small daily custom prompt quota. Brand Radar’s AI Visibility Index starts at $199/mo for market research across 496 million prompts.

How did we pick these AI visibility tools?

We started from the AI visibility trackers we cover and kept those with a self-serve plan or add-on at or below $99 a month, or a free plan. We then ranked them on four things a small business cares about: engines covered (ChatGPT, Google AI and Perplexity first), prompts per dollar, whether the tool helps you act on gaps, and how easy it is to start without a sales call. Every price, limit and engine list comes from the vendor’s own pricing page, fetched on October 25, 2026 (Otterly.AI on October 24, 2026). We did not use review sites or third-party price lists.

Enterprise platforms such as Profound, Scrunch and Goodie are strong tools but sell custom or higher-priced plans; see Profound alternatives if you are comparing those.

How much should a small business spend on AI visibility?

Over a year, Otterly.AI Lite costs $300 billed annually, HubSpot AEO $540 paid yearly, Peec AI Starter $1,140 and Mentionova Starter $1,188 billed annually (our arithmetic from listed prices). The cheaper trackers tell you where you stand. Mentionova costs more because the agents also draft the fixes, which is the part small teams usually skip.

For context on why this matters now, see our AI search statistics and ChatGPT statistics.

The 80/20 verdict

Start with Mentionova’s free report to get a baseline. If you have no time to write, take Mentionova Starter at $99 a month billed annually and let the agents draft the work. If you only need to watch your mentions, Otterly.AI Lite at $29 or HubSpot AEO at $50 is enough. If you already pay for Semrush, SE Ranking or Ahrefs, try their AI add-on before buying another tool.

Frequently asked questions

What is the best AI visibility tool for a small business?

Mentionova is our top pick. Starter is $99 per month billed annually ($125 monthly) with 25 tracked prompts, 100 agentic tasks a month and ChatGPT, Perplexity and Google tracked, and its agents draft the briefs, content and Reddit replies that a small team doesn't have time to write. Every paid plan starts with a free trial and no card.

What is the cheapest AI visibility tool?

Otterly.AI Lite is the cheapest dedicated tracker we found at $29 per month ($25 billed annually) for 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. HubSpot AEO is $50 per month ($45 yearly) for 25 prompts across ChatGPT, Perplexity and Gemini. AthenaHQ's Essential plan is free with 300 credits.

Do small businesses need to track AI search?

If your buyers ask ChatGPT, Perplexity or Google's AI for recommendations in your category, yes. A tracker tells you whether you are named, which competitors are named instead and which pages the answers cite. Start with 15 to 50 buying questions rather than hundreds.

How many prompts does a small business need to track?

Most small businesses can start with 15 to 50 prompts covering their main products, locations and comparison questions. Otterly.AI Lite tracks 15, Mentionova Starter, HubSpot AEO and Semrush AI Visibility Base 25, and Peec AI Starter 50.

Is there a free AI visibility tool for small businesses?

Yes. Mentionova runs a free AI visibility report on your domain across six engines in about two minutes, and AthenaHQ's Essential plan is free with 300 credits. Free checks give a snapshot; to see changes week to week you need a paid plan.

Sources

  1. Mentionova, Pricing, mentionova.com/pricing, captured Oct 25, 2026.
  2. Mentionova, Calculators and free tools, mentionova.com/calculators, captured Oct 23, 2026.
  3. Otterly.AI, Pricing, otterly.ai/pricing/, captured Oct 24, 2026.
  4. HubSpot, AEO, www.hubspot.com/products/aeo, captured Oct 25, 2026.
  5. Peec AI, Pricing, peec.ai/pricing, captured Oct 25, 2026.
  6. Semrush, AI pricing, www.semrush.com/pricing/ai/, captured Oct 25, 2026.
  7. SE Ranking, Pricing, seranking.com/subscription.html, captured Oct 25, 2026.
  8. AthenaHQ, Pricing, www.athenahq.ai/pricing, captured Oct 25, 2026.
  9. Ahrefs, Brand Radar, ahrefs.com/brand-radar, captured Oct 25, 2026.