Fillout and Typeform both sit in the forms category, which is the first thing to note about this comparison: the head-to-head is about which tool earns the seat. On the 8020 rubric, Fillout scores 73 against Typeform at 70. The gap is meaningful on some dimensions and narrow on others — the rest of this page explains exactly where.
What's the real difference between Fillout and Typeform?
Fillout is built for teams connecting forms directly to airtable, notion, or smartsheet. Typeform is built for lead generation forms that need high completion rates. The tools overlap on surface features but diverge on the workflow each is designed around — Fillout optimises for native airtable, notion, and smartsheet integrations — write directly to database records, while Typeform optimises for one-question-at-a-time conversational interface that increases completion rates.
Fillout's positioning: Fillout is the only major form builder with native write integrations to Airtable and Notion, eliminating the Zapier layer for teams whose data lives in those databases.
Typeform's positioning: Typeform's one-question-at-a-time format produces measurably higher completion rates than static forms — documented at 10 to 14 percentage points higher in Typeform's own research — making it the correct choice when conversion rate on the form itself matters.
The 8020 rubric weighs four things — value for money (30%), depth and power (30%), time to results (25%), and ecosystem (15%). Fillout scores 74/72/73/76 on those dimensions; Typeform scores 74/71/73/75. The biggest spread is on depth and power — see the table above.
When should you pick Fillout?
Pick Fillout when teams connecting forms directly to airtable, notion, or smartsheet is the job that has to be done well. Its free tier covers teams connecting forms directly to airtable, notion, or smartsheet without a credit card, and the 8020 Score of 73 reflects how well it executes against its rubric.
Fillout is the right call when:
- Teams connecting forms directly to Airtable, Notion, or Smartsheet.
- No-code builders who want Typeform quality without Typeform prices.
- Startups that need a free-tier form tool for multiple projects.
- You want to evaluate it before committing budget — the free tier is real, not a teaser.
- Your stack already includes one of the 7 platforms it integrates with.
Fillout's standout capabilities — verified per the vendor's published specs (May 2026) — include native airtable, notion, and smartsheet integrations — write directly to database records, ai form builder that generates multi-step forms from a text prompt, conversational form mode (similar to typeform's one-at-a-time format). These are the features that earn the Strong tier on the rubric.
When should you pick Typeform?
Pick Typeform when lead generation forms that need high completion rates is the job that has to be done well. Its free tier covers lead generation forms that need high completion rates without a credit card, and the 8020 Score of 70 reflects how well it executes against its rubric.
Typeform is the right call when:
- Lead generation forms that need high completion rates.
- Brand-forward surveys and quizzes.
- Multi-step product recommendations and assessments.
- You want to evaluate it before committing budget — the free tier is real, not a teaser.
- Your stack already includes one of the 7 platforms it integrates with.
Typeform's standout capabilities — verified per the vendor's published specs (May 2026) — include one-question-at-a-time conversational interface that increases completion rates, logic jumps for conditional branching based on previous answers, 300+ native integrations including salesforce, hubspot, and slack. These are the features that earn the Strong tier on the rubric.
How much do Fillout and Typeform cost?
Fillout starts at $15 per user per month on a freemium (free tier + paid plans) model. Typeform starts at $28 per user per month on a freemium (free tier + paid plans) model. Fillout has the lower entry price. Pricing verified May 2026.
Fillout: Free tier available. Lowest paid plan: $15/user/mo. Pricing model: freemium (free tier + paid plans). Typeform: Free tier available. Lowest paid plan: $28/user/mo. Pricing model: freemium (free tier + paid plans).
Entry pricing only tells you where the meter starts. Real spend scales with seats, usage limits, and the plan tier where the features you actually need become available. Check each vendor's pricing page for the tier that matches your team size — and verify it matches our last-verified date before signing.
Fillout — strengths and trade-offs
What Fillout does well, where it falls short. Both lists draw from our hands-on testing against the Strong criteria. The full review is on the Fillout profile.
Strengths
- Native Airtable and Notion integrations write directly to database rows without Zapier
- More generous free tier than Typeform — 1,000 responses per month vs. Typeform's 10
- AI form builder drafts multi-step forms in seconds from a plain text description
- Cleaner, more modern design editor than Google Forms or legacy Jotform
Trade-offs
- Smaller brand recognition and ecosystem than Typeform or Jotform
- Native integrations cover a narrower range than Typeform's 300+ connections
- Advanced PDF generation and document signing require third-party tools
- Company is young (founded 2022) — long-term platform stability is less proven
Typeform — strengths and trade-offs
What Typeform does well, where it falls short. Both lists draw from our hands-on testing against the Strong criteria. The full review is on the Typeform profile.
Strengths
- Conversational format consistently outperforms static forms on completion rate — typically 10 to 14 percentage points higher
- Best design control of any form builder — full brand customization without code
- Logic branching is genuinely powerful and handles complex conditional paths
- Native integrations with major CRM platforms work without Zapier
Trade-offs
- Most expensive form builder in the category — the Basic plan is $28 per month billed annually ($39 month-to-month)
- Response limits on paid plans are restrictive; high-volume forms get expensive fast
- Free tier allows only 10 responses per month, making it nearly unusable for live campaigns
- Overkill for simple data collection — Google Forms does simple tasks in 20% of the time
What are the alternatives to Fillout and Typeform?
If neither Fillout nor Typeform is the right fit, the closest alternatives are the other tools in the forms category. Both lists are ranked by 8020 Score — start with the top of the relevant category and work down.
Fillout alternatives we cover: Tally, Typeform, Google Forms.
Typeform alternatives we cover: Tally, Google Forms.
Frequently asked questions
Is Fillout or Typeform better overall?
Neither is strictly better — they serve different jobs. Fillout takes the 8020 composite (73 vs 70) on the rubric, while Typeform earns its tier (Strong) when its specific strengths match your situation. The decision turns on the four dimensions in the table above.
How much do Fillout and Typeform cost?
Fillout starts at $15 per user per month on a freemium (free tier + paid plans) model; Typeform starts at $28 per user per month on a freemium (free tier + paid plans) model. Fillout has a free tier; Typeform has a free tier. Pricing verified May 2026.
Does Fillout integrate with the same tools as Typeform?
Fillout lists 7 verified integrations in our directory; Typeform lists 7. Both connect to the major platforms most teams already use. Specific integration availability depends on plan tier — see each tool profile for the full integration list.
Can Fillout replace Typeform?
Only if your use case maps to Fillout's strengths. Fillout is the only major form builder with native write integrations to Airtable and Notion, eliminating the Zapier layer for teams whose data lives in those databases. If Typeform's specific job is your primary need, it earns its seat.
Which has the better free tier, Fillout or Typeform?
Both Fillout and Typeform ship a free tier. Fillout's free tier suits teams connecting forms directly to airtable, notion, or smartsheet; Typeform's suits lead generation forms that need high completion rates. Specific limits are listed on each vendor's pricing page.
