Tally

What is Tally?

Tally is a form builder with a Notion-style block editor, founded in 2020 by Marie Martens and Filip Minev. Bootstrapped to profitability without venture capital, Tally has over 1 million forms created on the platform as of 2025. The free tier includes unlimited forms and unlimited responses with no branding on the form itself — a model that no direct competitor matches.

The product runs in a browser, embeds on any website, and natively integrates with Notion, Airtable, and Google Sheets. Tally’s free tier is the primary reason most teams discover the tool: Typeform’s free plan caps responses at 10 per month, and Google Forms lacks conditional logic and design quality. Tally fills the gap with a genuinely free, genuinely usable product.

Tally sits within the 80/20 of form tools we cover. Teams that route responses to spreadsheets will find the Google Sheets integration straightforward; teams on Notion should check the Notion integration page before building.

How does Tally work?

Tally is built on three components: a block-based form editor, a response routing system, and a conditional logic engine. Each is simpler than competing tools by design. The result is a form tool most people can use without any training.

Block-based form editor

Tally’s editor works exactly like Notion’s. You press / to open the block menu, select a question type — short answer, multiple choice, rating scale, date picker — and the block appears on the page. Blocks reorder by drag-and-drop. Keyboard-first users can build a complete form without touching the mouse.

The editor produces forms that look professional without CSS customization. The default styling is clean, high-contrast, and renders correctly on mobile without separate responsive configuration. Most teams publish their first Tally form within five minutes of signing up.

Response routing and integrations

Every Tally form has a Responses tab that shows submissions in a table view with filtering and export to CSV. The native integrations go further: the Notion integration maps form fields to Notion database properties and creates a new record for each submission in real time. The Airtable and Google Sheets integrations work similarly.

For teams already on Zapier, Tally connects to 5,000+ apps. The native integrations with Notion and Airtable eliminate the Zapier dependency for the most common routing use cases, which keeps costs lower.

Conditional logic

Tally’s conditional logic lets you show or hide questions based on previous answers, branch respondents to different form sections, and redirect to different thank-you pages based on responses. The setup uses a straightforward “if answer equals X, then show/hide Y” rule builder.

The logic engine handles the majority of real-world use cases — qualifying surveys, multi-step intake forms, onboarding questionnaires. For forms with 10+ branching conditions or complex nested logic trees, Fillout handles edge cases better. Tally covers the 80% case that most teams actually need.

How does Tally compare to Typeform, Google Forms, and Fillout?

Tally wins on free-tier value and editor speed. Typeform wins on branded form experiences and advanced logic. Google Forms is free and reliable but dated. Fillout wins on conditional logic complexity. The table below maps each tool against the attributes that matter most.

Attribute	Tally	Typeform	Google Forms	Fillout
Free tier responses	Unlimited	10/month	Unlimited	1,000/month
Form branding on free	No (form itself)	Yes	Yes (Google brand)	Yes
Editor UX	Block-based, fast	Conversational	Basic	Visual builder
Conditional logic	Good (common cases)	Strong	Basic	Strongest
Notion integration	Native	Zapier only	Zapier only	Native
Payment collection	Pro ($29/mo)	Business ($50/mo)	No	Pro ($29/mo)
HIPAA compliance	No	No	No	Yes (Enterprise)
Starting paid price	$29/month	$25/month	Free	$29/month

“Tally is the clearest example of a bootstrapped tool beating VC-backed competitors on the only axis that matters to most users — the free tier is genuinely unlimited, not just marketing for a paid plan,” said Maya Chen, Productivity Editor at tools8020, who has built and published forms for product research for over four years.

Who uses Tally in 2026?

Tally is used primarily by indie hackers, solo founders, and early-stage startup teams building waitlist signups, user research surveys, client intake forms, and product feedback loops. The typical Tally user wanted Typeform but would not pay $50/month for a form tool.

Notion-native teams are a strong secondary segment. The Tally-to-Notion integration routes responses directly into a database without Zapier — a meaningful workflow advantage for teams already organized in Notion. Product managers use Tally for 5-question user research surveys sent to beta users; agencies use it for creative briefs and client onboarding.

The user profile narrows at the edges. Regulated industries — healthcare, finance, legal — require HIPAA or SOC 2 compliance that Tally does not provide. For those use cases, SurveyMonkey Enterprise or Qualtrics are the correct alternatives. Teams needing complex multi-path logic at scale often graduate to Fillout on the forms side or Typeform Business.

When should you skip Tally?

Tally is the wrong choice in four specific situations.

• You need HIPAA compliance. Tally has no HIPAA-compliant configuration and no Business Associate Agreement available. Any form collecting protected health information must use SurveyMonkey Enterprise, Qualtrics, or a healthcare-specific tool.
• You need complex multi-path conditional logic. Tally handles common branching. If your form has 10+ conditions, nested branches, or logic tied to calculated scores, Fillout handles the edge cases more reliably.
• You need payment collection on the free tier. Stripe payment collection requires the $29/month Pro plan. If payments are the primary use case and budget is the constraint, explore Fillout’s free tier first.
• You need a form embedded in a native mobile app. Tally is web-only. For in-app surveys within an iOS or Android product, Sprig or Typeform’s mobile SDK are better fits.

How much does Tally cost?

Tally’s free tier is genuinely unlimited — unlimited forms, unlimited responses, no response caps. The Pro plan at $29/month unlocks file uploads, Stripe payments, custom domains, and full branding removal. The Business plan at $89/month adds priority support, white-label options, and team collaboration features.

Plan	Price	Key features
Free	$0	Unlimited forms, unlimited responses, Tally branding on some surfaces
Pro	$29/month	File uploads, Stripe payments, custom domain, full branding removal
Business	$89/month	Priority support, white-label, team workspaces, advanced integrations

Pricing verified at tally.so/pricing on 2026-05-24. Compare to Typeform’s Business plan at $50/month with a 1,000-response monthly cap — Tally’s per-dollar value is meaningfully stronger for any team with response volume above the Typeform cap.

How we evaluated Tally

This review draws on Maya Chen’s four years building product research and onboarding forms across Notion-native workflows, including direct comparison testing against Typeform, Google Forms, and Fillout. We re-verify pricing and free-tier limits every 90 days against the live pricing page and by testing response collection on active accounts.

See our evaluation methodology for the full scoring criteria. Tally appears in our 80/20 stack for solo founders as the default form tool for any founder who wants unlimited response collection without monthly billing.