Tally
Notion-style form builder with unlimited forms and submissions on the free plan. Essential in this category.
The take
What is Tally?
The free tier includes unlimited forms and unlimited responses with no branding on the form itself — a model that no direct competitor matches.
The product runs in a browser, embeds on any website, and natively integrates with Notion, Airtable, and Google Sheets. Tally’s free tier is the primary reason most teams discover the tool: Typeform’s free plan caps responses at 10 per month, and Google Forms lacks conditional logic and design quality. Tally fills the gap with a genuinely free, genuinely usable product.
Tally sits within the 80/20 of form tools we cover. Teams that route responses to spreadsheets will find the Google Sheets integration straightforward; teams on Notion should check the Notion integration page before building.
How does Tally work?
Tally is built on three components: a block-based form editor, a response routing system, and a conditional logic engine. Each is simpler than competing tools by design. The result is a form tool most people can use without any training.
Block-based form editor
Tally’s editor works exactly like Notion’s. You press / to open the block menu, select a question type — short answer, multiple choice, rating scale, date picker — and the block appears on the page. Blocks reorder by drag-and-drop. Keyboard-first users can build a complete form without touching the mouse.
The editor produces forms that look professional without CSS customization. The default styling is clean, high-contrast, and renders correctly on mobile without separate responsive configuration.
Response routing and integrations
Every Tally form has a Responses tab that shows submissions in a table view with filtering and export to CSV. The native integrations go further: the Notion integration maps form fields to Notion database properties and creates a new record for each submission in real time. The Airtable and Google Sheets integrations work similarly.
Conditional logic
Tally’s conditional logic lets you show or hide questions based on previous answers, branch respondents to different form sections, and redirect to different thank-you pages based on responses. The setup uses a straightforward “if answer equals X, then show/hide Y” rule builder.
The logic engine handles the majority of real-world use cases — qualifying surveys, multi-step intake forms, onboarding questionnaires.
How does Tally compare to Typeform, Google Forms, and Fillout?
Tally wins on free-tier value and editor speed. Typeform wins on branded form experiences and advanced logic. Google Forms is free and reliable but dated. Fillout wins on conditional logic complexity. The table below maps each tool against the attributes that matter most.
| Attribute | Tally | Typeform | Google Forms | Fillout |
|---|---|---|---|---|
| Form branding on free | No (form itself) | Yes | Yes (Google brand) | Yes |
| Editor UX | Block-based, fast | Conversational | Basic | Visual builder |
| Conditional logic | Good (common cases) | Strong | Basic | Strongest |
| Notion integration | Native | Zapier only | Zapier only | Native |
| HIPAA compliance | No | No | No | Yes (Enterprise) |
Who uses Tally in 2026?
Tally is used primarily by indie hackers, solo founders, and early-stage startup teams building waitlist signups, user research surveys, client intake forms, and product feedback loops.
Notion-native teams are a strong secondary segment. The Tally-to-Notion integration routes responses directly into a database without Zapier — a meaningful workflow advantage for teams already organized in Notion.
The user profile narrows at the edges. For those use cases, SurveyMonkey Enterprise or Qualtrics are the correct alternatives.
When should you skip Tally?
Tally is the wrong choice in these situations.
- You need HIPAA compliance. Tally has no HIPAA-compliant configuration and no Business Associate Agreement available. Any form collecting protected health information must use SurveyMonkey Enterprise, Qualtrics, or a healthcare-specific tool.
- You need complex multi-path conditional logic. Tally handles common branching.
- You need to remove Tally branding without paying. Branding removal, custom domains, and custom email domains are gated to the $24/month Pro plan. If a fully unbranded form on a free plan is the requirement, Tally won’t meet it — payment collection and file uploads, however, are available free.
- You need a form embedded in a native mobile app. Tally is web-only. For in-app surveys within an iOS or Android product, Sprig or Typeform’s mobile SDK are better fits.
How much does Tally cost?
Tally has a free plan. Paid plans start at $24 per month, per Tally’s official pricing page as of October 3, 2026. Tally says it is free for most use cases; it is a small, independent, bootstrapped team based in Europe.
| Plan | Price (as captured) | Notes |
|---|---|---|
| Free | Free | Unlimited forms and submissions |
| Pro | $24/mo | Monthly price (yearly billing gives 2 months off); removes Tally branding, custom domains |
| Business | $74/mo | Everything in Pro plus more |
Prices as captured from Tally’s pricing page on October 3, 2026. Vendors change pricing often, so check the live page before you buy.
How we evaluated Tally
Every fact on this page (pricing, plans, free-tier status and features) was captured from Tally’s official pages (about, home, integrations, pricing) on October 3, 2026 and checked against that capture before publishing. Claims we could not confirm on those pages were removed rather than guessed. The verdict and the when-to-use guidance are Maya Chen’s editorial judgment. See our evaluation methodology for how we score tools.
Strengths & trade-offs
What earns the score
- Free tier includes unlimited forms and unlimited responses with no Tally branding on the form itself
- Clean professional design output requires zero CSS overrides for standard use cases
- No per-response pricing on any tier — costs stay flat regardless of response volume
- Native Notion integration routes responses directly into a database without Zapier
Where it falls short
- Conditional logic covers common branching but not complex multi-path scenarios at Fillout's depth
- No HIPAA compliance — a hard blocker for health or clinical data collection
- Removing Tally branding, custom domains, and lifting the 10 MB file-upload size cap require the $24/month Pro tier
- No native mobile app for reviewing responses on the go
- Heavily custom-branded forms require more CSS work than Typeform's styling system allows
How it compares
| Tool | Score | Tier | From |
|---|---|---|---|
 Google Forms | 93 | Essential | Not verified |
| Tally | 87 | Essential | $24/mo |
 Fillout | 73 | Strong | $15/mo |
 SurveyMonkey | 73 | Strong | From $30/user/mo (team plans) |
Frequently asked questions
Is Tally actually free?
Yes. The free tier includes unlimited forms and unlimited submissions, plus payment collection, signatures, file uploads (up to 10 MB each), and conditional logic — all without paying. The $24/month Pro plan adds branding removal, custom domains, custom email domains, team collaboration and workspaces, lifting the 10 MB upload size cap, and analytics. For most standard form use cases, the free tier is genuinely enough.
Does Tally integrate with Notion?
Yes. Tally has a native Notion integration that routes form responses directly into a Notion database without Zapier as a middleman. The integration maps form fields to database properties automatically.
Can Tally collect payments?
Yes. Tally lists payment collection among its free-tier features, so you can collect one-time or recurring payments for products, services, or access directly inside the form without upgrading. Tally does not take a percentage of transactions beyond the payment processor's standard fee.
Does Tally support conditional logic?
Yes, with limits. Tally handles common show/hide and single-path branching scenarios cleanly. For complex multi-path conditional logic with many branching conditions, Fillout handles edge cases more completely.
Is Tally HIPAA compliant?
No. Tally is not HIPAA compliant and cannot be used for collecting protected health information.
Other forms tools.
