Tally
Tally is the only form tool where the free tier includes unlimited forms and unlimited responses with no visible branding on the form — not just free for the first 10 responses, but genuinely free at any scale. Essential in this category.
The take
What is Tally?
Tally is a form builder with a Notion-style block editor, founded in 2020 by Marie Martens and Filip Minev. Bootstrapped to profitability without venture capital, Tally has over 1 million forms created on the platform as of 2025. The free tier includes unlimited forms and unlimited responses with no branding on the form itself — a model that no direct competitor matches.
The product runs in a browser, embeds on any website, and natively integrates with Notion, Airtable, and Google Sheets. Tally’s free tier is the primary reason most teams discover the tool: Typeform’s free plan caps responses at 10 per month, and Google Forms lacks conditional logic and design quality. Tally fills the gap with a genuinely free, genuinely usable product.
Tally sits within the 80/20 of form tools we cover. Teams that route responses to spreadsheets will find the Google Sheets integration straightforward; teams on Notion should check the Notion integration page before building.
How does Tally work?
Tally is built on three components: a block-based form editor, a response routing system, and a conditional logic engine. Each is simpler than competing tools by design. The result is a form tool most people can use without any training.
Block-based form editor
Tally’s editor works exactly like Notion’s. You press / to open the block menu, select a question type — short answer, multiple choice, rating scale, date picker — and the block appears on the page. Blocks reorder by drag-and-drop. Keyboard-first users can build a complete form without touching the mouse.
The editor produces forms that look professional without CSS customization. The default styling is clean, high-contrast, and renders correctly on mobile without separate responsive configuration. Most teams publish their first Tally form within five minutes of signing up.
Response routing and integrations
Every Tally form has a Responses tab that shows submissions in a table view with filtering and export to CSV. The native integrations go further: the Notion integration maps form fields to Notion database properties and creates a new record for each submission in real time. The Airtable and Google Sheets integrations work similarly.
For teams already on Zapier, Tally connects to 5,000+ apps. The native integrations with Notion and Airtable eliminate the Zapier dependency for the most common routing use cases, which keeps costs lower.
Conditional logic
Tally’s conditional logic lets you show or hide questions based on previous answers, branch respondents to different form sections, and redirect to different thank-you pages based on responses. The setup uses a straightforward “if answer equals X, then show/hide Y” rule builder.
The logic engine handles the majority of real-world use cases — qualifying surveys, multi-step intake forms, onboarding questionnaires. For forms with 10+ branching conditions or complex nested logic trees, Fillout handles edge cases better. Tally covers the 80% case that most teams actually need.
How does Tally compare to Typeform, Google Forms, and Fillout?
Tally wins on free-tier value and editor speed. Typeform wins on branded form experiences and advanced logic. Google Forms is free and reliable but dated. Fillout wins on conditional logic complexity. The table below maps each tool against the attributes that matter most.
| Attribute | Tally | Typeform | Google Forms | Fillout |
|---|---|---|---|---|
| Free tier responses | Unlimited | 10/month | Unlimited | 1,000/month |
| Form branding on free | No (form itself) | Yes | Yes (Google brand) | Yes |
| Editor UX | Block-based, fast | Conversational | Basic | Visual builder |
| Conditional logic | Good (common cases) | Strong | Basic | Strongest |
| Notion integration | Native | Zapier only | Zapier only | Native |
| Payment collection | Free tier | Business ($50/mo) | No | Pro ($29/mo) |
| HIPAA compliance | No | No | No | Yes (Enterprise) |
| Starting paid price | $24/month | $25/month | Free | $29/month |
“Tally is the clearest example of a bootstrapped tool beating VC-backed competitors on the only axis that matters to most users — the free tier is genuinely unlimited, not just marketing for a paid plan,” said Maya Chen, Productivity Editor at tools8020, who has built and published forms for product research for over four years.
Who uses Tally in 2026?
Tally is used primarily by indie hackers, solo founders, and early-stage startup teams building waitlist signups, user research surveys, client intake forms, and product feedback loops. The typical Tally user wanted Typeform but would not pay $50/month for a form tool.
Notion-native teams are a strong secondary segment. The Tally-to-Notion integration routes responses directly into a database without Zapier — a meaningful workflow advantage for teams already organized in Notion. Product managers use Tally for 5-question user research surveys sent to beta users; agencies use it for creative briefs and client onboarding.
The user profile narrows at the edges. Regulated industries — healthcare, finance, legal — require HIPAA or SOC 2 compliance that Tally does not provide. For those use cases, SurveyMonkey Enterprise or Qualtrics are the correct alternatives. Teams needing complex multi-path logic at scale often graduate to Fillout on the forms side or Typeform Business.
When should you skip Tally?
Tally is the wrong choice in four specific situations.
- You need HIPAA compliance. Tally has no HIPAA-compliant configuration and no Business Associate Agreement available. Any form collecting protected health information must use SurveyMonkey Enterprise, Qualtrics, or a healthcare-specific tool.
- You need complex multi-path conditional logic. Tally handles common branching. If your form has 10+ conditions, nested branches, or logic tied to calculated scores, Fillout handles the edge cases more reliably.
- You need to remove Tally branding without paying. Branding removal, custom domains, and custom email domains are gated to the $24/month Pro plan. If a fully unbranded form on a free plan is the requirement, Tally won’t meet it — payment collection and file uploads, however, are available free.
- You need a form embedded in a native mobile app. Tally is web-only. For in-app surveys within an iOS or Android product, Sprig or Typeform’s mobile SDK are better fits.
How much does Tally cost?
Tally’s free tier is genuinely unlimited — unlimited forms, unlimited submissions, no response caps — and it now bundles in payments, signatures, file uploads, and conditional logic at no cost. The Pro plan at $24/month removes Tally branding, adds custom domains, team collaboration and workspaces, partial submissions, advanced customization and custom CSS, analytics, version history, and lifts the 10 MB file-upload size cap. The Business plan at $74/month adds organization-grade controls: data-retention controls, respondent email verification, and 90-day version history.
| Plan | Price | Key features |
|---|---|---|
| Free | $0 | Unlimited forms and submissions, payments, signatures, file uploads, conditional logic |
| Pro | $24/month | Remove branding, custom domains, collaboration/workspaces, analytics, unlimited upload size |
| Business | $74/month | Everything in Pro, plus data-retention controls, email verification, 90-day version history |
Plan structure and prices verified at tally.so/pricing on 2026-05-25; the Pro ($24/mo) and Business ($74/mo) prices reflect the rate shown on the page, which carries a monthly/yearly toggle (“2 months off” on yearly). Compare to Typeform’s Business plan at $50/month with a 1,000-response monthly cap — Tally’s per-dollar value is meaningfully stronger for any team with response volume above the Typeform cap.
How we evaluated Tally
This review draws on Maya Chen’s four years building product research and onboarding forms across Notion-native workflows, including direct comparison testing against Typeform, Google Forms, and Fillout. We re-verify pricing and free-tier limits every 90 days against the live pricing page and by testing response collection on active accounts.
See our evaluation methodology for the full scoring criteria. Tally appears in our 80/20 stack for solo founders as the default form tool for any founder who wants unlimited response collection without monthly billing.
Strengths & trade-offs
What earns the score
- Free tier includes unlimited forms and unlimited responses with no Tally branding on the form itself
- Block-based editor builds forms faster than any competing tool in the category
- Clean professional design output requires zero CSS overrides for standard use cases
- No per-response pricing on any tier — costs stay flat regardless of response volume
- Native Notion integration routes responses directly into a database without Zapier
Where it falls short
- Conditional logic covers common branching but not complex multi-path scenarios at Fillout's depth
- No HIPAA compliance — a hard blocker for health or clinical data collection
- Removing Tally branding, custom domains, and lifting the 10 MB file-upload size cap require the $24/month Pro tier
- No native mobile app for reviewing responses on the go
- Heavily custom-branded forms require more CSS work than Typeform's styling system allows
How it compares
| Tool | Score | Tier | From |
|---|---|---|---|
 Google Forms | 93 | Essential | Custom |
| Tally | 88 | Essential | $24/user |
 Fillout | 73 | Strong | $15/user |
| 73 | Strong | $25/user |
Frequently asked questions
How does Tally compare to Typeform?
Tally's free tier has unlimited responses; Typeform's free tier limits you to 10 responses per month. Tally Pro costs $24/month with no response cap; Typeform Business costs $50/month with a 1,000-response limit. For most teams collecting more than a handful of responses, Tally wins on price. Typeform wins on advanced conditional logic depth and fully branded form experiences.
Is Tally actually free?
Yes. The free tier includes unlimited forms and unlimited submissions, plus payment collection, signatures, file uploads (up to 10 MB each), and conditional logic — all without paying. The $24/month Pro plan adds branding removal, custom domains, custom email domains, team collaboration and workspaces, lifting the 10 MB upload size cap, and analytics. For most standard form use cases, the free tier is genuinely enough.
Does Tally integrate with Notion?
Yes. Tally has a native Notion integration that routes form responses directly into a Notion database without Zapier as a middleman. It's one of the most frequently cited reasons Notion-native teams choose Tally over Google Forms or Typeform. The integration maps form fields to database properties automatically.
Can Tally collect payments?
Yes. Tally lists payment collection among its free-tier features, so you can collect one-time or recurring payments for products, services, or access directly inside the form without upgrading. Tally does not take a percentage of transactions beyond the payment processor's standard fee.
Does Tally support conditional logic?
Yes, with limits. Tally handles common show/hide and single-path branching scenarios cleanly. For complex multi-path conditional logic with many branching conditions, Fillout handles edge cases more completely. Tally covers the 80% case; Fillout is the right call for the remaining 20% where logic complexity is the primary requirement.
Is Tally HIPAA compliant?
No. Tally is not HIPAA compliant and cannot be used for collecting protected health information. For healthcare or clinical data collection, SurveyMonkey Enterprise and Qualtrics both offer HIPAA-compliant configurations with signed Business Associate Agreements.
Who founded Tally and is it profitable?
Tally was founded in 2020 by Marie Martens and Filip Minev, two Belgian indie hackers who bootstrapped the product without venture capital. The company is profitable, has never raised external funding, and operates with a small team. With over 1 million forms created as of 2025, it is one of the most successful bootstrapped tools in the forms category.
Other forms tools.
