Ghost vs WordPress
The 80/20 verdict.
Both tools have a place in the ecosystem. See the table below for the side-by-side, and visit each tool's detail page for the full 80/20 verdict.
| Ghost | WordPress | |
|---|---|---|
| Tagline | Open-source publishing platform for serious newsletters and membership sites. | The open-source platform behind a huge share of the web — self-host for full control, or use WordPress.com for hosting. |
| Pricing model | open-source | open-source |
| Starts at | — | — |
| Free tier | Yes | Yes |
| 80/20 verdict | situational | core |
| Best for | technical publishers who want full platform control, SEO-focused bloggers adding memberships, publications migrating away from WordPress with a paid audience | content-heavy sites and blogs that need full ownership, businesses that want a portable, plugin-extensible site, developers and agencies building custom client sites |
Ghost
Open-source publishing platform for serious newsletters and membership sites.
Visit Ghost
Affiliate link — see how we evaluate.
WordPress
The open-source platform behind a huge share of the web — self-host for full control, or use WordPress.com for hosting.
Visit WordPress
Affiliate link — see how we evaluate.