Reddit Statistics (2026): 130.3M Daily Users and 60 Key Stats

A data roundup of Reddit’s audience, search behavior, AI licensing, revenue and advertising metrics, taken only from Reddit’s own SEC filings: the 2025 annual report, the Q2 2026 quarterly report, its shareholder letter and earnings release, and the 2024 IPO prospectus.

Reddit now averages 130.3 million daily active uniques and 514.6 million weekly ones, and its Q2 2026 revenue of $804.9 million grew 61% year over year (10-Q). For anyone who sells software, the number that matters more sits in the same filings: Reddit calls itself one of the most sourced and cited domains in AI, and told shareholders its own search referrals were choppy in Q2. Reddit threads shape what ChatGPT, Perplexity and Google AI answers say about your category, so tracking them belongs next to your AI visibility tools shortlist. Every figure below comes from a filing Reddit made with the SEC, and each one has a verbatim quote in our ledger. Where a number is Reddit’s own claim rather than a measurement, we say so.

Key takeaways

• 130.3 million daily active uniques in Q2 2026, up 18% year over year, with 514.6 million weekly (10-Q, shareholder letter)
• $804.9 million of Q2 2026 revenue, up 61%, with a 91.3% gross margin (10-Q)
• 27% growth in logged-out users against 7% for logged-in users (shareholder letter)
• 80 million people searched on Reddit weekly in Q4 2025 (10-K)
• 22 billion comments and over two billion posts in the archive at the end of 2025 (10-K)
• $203.0 million in data licensing contracts signed in January 2024, with terms of two to three years (S-1)
• 40% higher ad prices year over year in Q2 2026 (10-Q)

How many people use Reddit?

Reddit reports daily and weekly active uniques (DAUq and WAUq). A unique is anyone Reddit can identify with a unique identifier who visits the site or opens the app, logged in or not. That definition is why Reddit’s weekly audience is so much larger than its daily one, and why the logged-out numbers below matter for search.

1. Reddit averaged 130.3 million daily active uniques in Q2 2026, up 18% year over year (10-Q).
2. Weekly active uniques averaged 514.6 million, up 24% year over year (shareholder letter).
3. The ratio of daily to weekly active uniques was 25% in Q2 2026 (10-Q). That gap is Reddit’s stated growth target: it wants to turn weekly visitors into daily ones.
4. Logged-in users grew 7% year over year while logged-out users grew 27% (shareholder letter). Logged-out users are visitors without a registered account. Reddit does not say how many of them arrive from search.
5. U.S. DAUq grew 6% year over year while international DAUq grew 28% (shareholder letter).
6. In Q4 2025 Reddit averaged 121.4 million DAUq and 471.6 million WAUq (10-K).
7. Reddit says it now reaches over half a billion people weekly, including more than 130 million daily (shareholder letter).
8. Reddit’s stated goal is 1 billion daily users globally and 100 million in the U.S. (shareholder letter).
9. Average international DAUq reached 68.9 million in Q4 2025, up 28% year over year (10-K).
10. About 57% of Redditors visited from outside the United States in Q4 2025 (10-K).
11. Over 90% of all Reddit posts created in Q4 2025 were made in English (10-K).
12. Machine translation is live in 35 languages and about one billion posts have been translated (10-K).
13. New app user retention was up 50% year over year on a relative basis in Q2 2026, from a small base (shareholder letter).

Source: Reddit’s 10-K and 10-Q. ARPU is average revenue per unique for the quarter. Checked October 28, 2026.

What it means. Growth is coming from the edges: international users and logged-out visitors. U.S. DAUq grew only 6%. Reddit says it relies on machine translation for international growth, and its filings say the job now is to convert casual users who arrive through search into daily users, which is why it is pushing its app and its own search box.

Is Reddit a search destination?

Reddit wants to be one. It reports 80 million weekly searchers and has folded its AI answer tool into core search. But the same filings admit the company depends on Google for traffic and has seen that traffic wobble, which is the more useful signal for marketers.

14. Over 80 million people searched on Reddit weekly in Q4 2025 (10-K).
15. Reddit began integrating Reddit Answers, its AI conversational search tool, into core search in 2025 (10-K).
16. Reddit told shareholders that search referrals were choppy in Q2 2026 and more volatile late in the quarter (shareholder letter).
17. Reddit describes its visibility in referral traffic as low and says it is building a daily destination (shareholder letter).
18. Reddit says it relies in part on search engines such as Google, primarily through free or organic searches (10-K).
19. Reddit warns that its machine-translated pages can lose search ranking if a search engine deprioritizes machine-generated content (10-Q).
20. Reddit’s 2026 filing adds that its links can be displayed along AI-generated summaries or answers (10-Q).
21. Reddit lists LLMs such as ChatGPT, Gemini and Anthropic among its competitors for information seeking (10-K).
22. Reddit says users may choose AI tools, sometimes trained on Reddit content, instead of visiting Reddit (10-Q).

The pattern across these filings is consistent. Reddit is both a destination and a source: people search on Reddit, and search engines and AI assistants pull from Reddit. When Reddit’s referral traffic is volatile, it tells you how quickly the underlying citation and ranking mechanics can move. Our AI search statistics and Google AI Overviews statistics cover the engines on the other side of that relationship.

What do Reddit’s filings say about AI and data licensing?

Reddit’s annual report treats its archive as an AI asset and says so in the first pages. The IPO prospectus quantified the first deals. The 2025 10-K is more cautious about how long that revenue lasts.

23. Reddit holds over two billion posts and over 22 billion comments as of December 31, 2025 (10-K).
24. Reddit says it is often cited as one of the most sourced and cited domains in AI across all models (10-K). This is Reddit’s own claim in its annual report, not an independent measurement. Measure your own brand’s presence in those citations before drawing conclusions.
25. Reddit says it has over 100,000 active communities (10-K).
26. In January 2024 Reddit signed data licensing arrangements with an aggregate contract value of $203.0 million (S-1).
27. Reddit expected a minimum of $66.4 million of that licensing revenue in 2024 (S-1).
28. Reddit reports content licensing inside other revenue, alongside products sold directly to users (10-K).
29. Reddit calls its content licensing efforts early stage and warns it may not sustain the revenue (10-K).
30. Reddit says it continues to explore content licensing deals from marketing intelligence to financial services (10-K).
31. Reddit Insights is an AI-powered social listening tool built on Reddit Community Intelligence (10-K).
32. Reddit launched Reddit Pro tools for publishers and brands to build an organic presence (10-K).
33. Reddit’s Q2 2026 letter puts the archive at 26+ billion posts and comments (shareholder letter). The 10-K counts posts and comments separately; the later shareholder letter gives one combined figure.

Two cautions apply. First, the “most cited domains” line is Reddit’s own claim in a regulatory filing, so it is not independent evidence of citation share. For independent measurements, see our AI crawler statistics and Perplexity statistics. Second, licensing revenue sits inside “other revenue” alongside products sold directly to users, and the filings do not break it out, so the size of any single AI deal today is not public in these documents.

How much revenue does Reddit make?

Reddit is now consistently profitable. Its advertising business drives almost all of the revenue, and the shareholder letter highlights revenue per employee crossing $1 million.

34. Reddit’s Q2 2026 revenue was $804.9 million, up 61% year over year (10-Q).
35. Advertising revenue was $761,625 thousand in Q2 2026, against $464,785 thousand a year earlier (10-Q). The filing reports these figures in thousands of dollars.
36. Other revenue was $43,280 thousand in Q2 2026, against $34,842 thousand a year earlier (10-Q). The filing reports these figures in thousands of dollars.
37. Reddit delivered its eighth consecutive quarter of over 60% revenue growth in Q2 2026 (shareholder letter).
38. U.S. revenue was $638,119 thousand in Q2 2026 and rest-of-world revenue was $166,786 thousand (10-Q). Figures are in thousands in the filing. Revenue by geography here follows the customer’s billing address.
39. Net income was $252.8 million in Q2 2026, against $89.3 million a year earlier (10-Q).
40. Adjusted EBITDA was $342.8 million in Q2 2026, up 106% year over year (shareholder letter).
41. Gross margin was 91.3% in Q2 2026 (10-Q).
42. Free cash flow was $260.7 million in Q2 2026 (10-Q).
43. Cash, cash equivalents and marketable securities were $2.8 billion at June 30, 2026 (10-Q).
44. Reddit guided to Q3 2026 revenue of $860 million to $870 million (shareholder letter).
45. Reddit crossed $1 million of revenue per employee in Q2 2026 (shareholder letter).
46. Full-year 2025 revenue was $2.2 billion, up 69% year over year (10-K).
47. Advertising revenue was $2,062,480 thousand and other revenue $140,026 thousand in 2025 (10-K). Figures are in thousands in the filing. Total revenue in 2023 was $804,029 thousand.
48. Net income for 2025 was $529.7 million, a swing from a net loss in 2024 (10-K).
49. Adjusted EBITDA for 2025 was $845.1 million, against $298.0 million in 2024 (10-K).
50. Reddit had 2,555 full-time employees at the end of 2025, up from 2,233 (10-K).

Source: Reddit’s 10-K, revenue note. Figures are as printed in the filing, in thousands of dollars. Checked October 28, 2026.

How is Reddit’s advertising business doing?

Reddit sells ads on the idea that its conversations show purchase intent. The Q2 2026 numbers say advertisers are paying more per impression and clicking more, and the company is moving into shopping formats.

51. Global ARPU was $6.18 in Q2 2026, up 36% year over year (10-Q).
52. U.S. ARPU was $11.85 in Q2 2026, against $7.87 a year earlier, and rest-of-world ARPU was $2.26 (10-Q).
53. The price of ads rose by approximately 40% year over year in Q2 2026 (10-Q).
54. Advertising revenue grew 64% year over year to $762 million in Q2 2026, driven by pricing and impressions (shareholder letter).
55. Click-through rates were up over 40% year over year (shareholder letter).
56. Reddit expanded its Shopify integration to general availability in Q2 2026 (shareholder letter).
57. Reddit launched Shopping Listing Ads in alpha, a multi-advertiser format that matches products to conversations (shareholder letter).
58. Reddit blocks 23 million spam views daily, before they ever reach a human user (shareholder letter).
59. Reddit repurchased 1.5 million shares for $235 million in Q2 2026 (shareholder letter).
60. Q4 2025 ARPU was $5.98, up 42% year over year, with U.S. ARPU at $10.79 (10-K).

What it means for buyers. The U.S. ARPU is more than five times the rest-of-world figure ($11.85 against $2.26), so Reddit’s international growth adds users faster than it adds revenue. That gap is the company’s stated upside. For a software brand, it also means Reddit’s audience is increasingly one you can advertise to, not just one you can monitor.

What to do with this data

• Treat Reddit as a citation source, not just a social channel. Reddit says it is among the most cited domains in AI answers. Check which Reddit threads ChatGPT, Perplexity, Claude, Gemini and Google AI cite for your category’s buying questions before you write a single reply.
• Track it with a tool built for the job. Mentionova tracks ChatGPT, Perplexity, Claude, Gemini, Google AI and Reddit, lists the Reddit threads your engines cite and drafts a reply for you to post yourself. It is #1 in our best AI visibility tools and LLM brand monitoring tools roundups, and its agents draft the briefs and content that close citation gaps, as covered in our best AI SEO agents.
• Do not game threads. Reddit says its communities are moderated by volunteers and that every post must earn its visibility through votes. Answer questions with real experience and disclose affiliations.
• Do not bet on Reddit traffic. Reddit told its own investors that search referrals were choppy. Keep your owned pages findable and citable too, as our SEO statistics show.
• Read Reddit’s numbers next to the engines’. Compare with our ChatGPT statistics, OpenAI statistics and Grok statistics, and see how tools8020 ranks tools.

Frequently asked questions

How many users does Reddit have?

In Q2 2026 Reddit averaged 130.3 million daily active uniques and 514.6 million weekly active uniques. Daily users grew 18% year over year and weekly users grew 24%. Reddit counts logged-out visitors, and it says logged-out counts are harder to deduplicate accurately.

How much money does Reddit make?

Reddit’s Q2 2026 revenue was $804.9 million, up 61% year over year, and net income was $252.8 million. For all of 2025, revenue was $2.2 billion, up 69%, and net income was $529.7 million.

Is Reddit profitable?

Yes. Reddit reported net income of $529.7 million for 2025 after a net loss in 2024, and $252.8 million of net income in Q2 2026 alone. Its gross margin was 91.3% in Q2 2026, and free cash flow was $260.7 million.

How much does Reddit make from AI data licensing?

Reddit does not break licensing out of other revenue. Its 2024 IPO prospectus disclosed arrangements worth $203.0 million in aggregate contract value over two to three years, and its 2025 annual report says licensing is early stage and may not be sustained. Licensing revenue sits inside other revenue, which was $43.3 million in Q2 2026.

Is Reddit cited by ChatGPT and other AI tools?

Reddit says in its annual report that it is often cited as one of the most sourced and cited domains in AI across all models. That is Reddit’s own claim, not an independent measurement. Use an AI visibility tool to measure Reddit citations for your own category.

How many people search on Reddit?

Over 80 million people searched on Reddit weekly in the quarter ended December 31, 2025, according to the 2025 annual report. Reddit has been integrating Reddit Answers, its AI search tool, into core search and rolling it out in more languages.

What share of Reddit users are outside the United States?

About 57% of Redditors visited from outside the United States in Q4 2025, and over 90% of posts were still written in English. International DAUq reached 68.9 million, up 28% year over year, helped by machine translation in 35 languages.

Does Reddit depend on Google for traffic?

Reddit says it relies in part on search engines such as Google for traffic, primarily through free or organic searches. Its filings warn that algorithm changes, AI-generated summaries or deprioritized machine-translated pages could cut that traffic. In Q2 2026 it called search referrals choppy.

How fast is Reddit advertising growing?

Advertising revenue grew 64% year over year to $762 million in Q2 2026, driven by pricing and impressions. Ad prices rose about 40%, click-through rates rose over 40% and ARPU reached $6.18, up 36%.

Should software brands post on Reddit?

Only with real expertise and clear disclosure. Reddit’s communities self-moderate and rank posts by votes, so promotional posts are removed or downvoted. A better first step is to measure which threads AI engines already cite about your category, then answer those honestly.

How we compiled these statistics

We fetched 4 primary source pages on October 28, 2026 and recorded 60 data points in docs/content/stats-ledgers/reddit-statistics.json. Every numbered figure above maps to a ledger row with a verbatim quote from the page we fetched. All figures come from documents Reddit filed with the U.S. Securities and Exchange Commission (the 2025 Form 10-K, the Q2 2026 Form 10-Q and its shareholder letter and earnings release, and the 2024 Form S-1). We did not use traffic estimators or third-party research sites. Some figures are in thousands in the filing, and we say so. Metrics such as DAUq and WAUq are Reddit’s own definitions, and Reddit notes that logged-out counts are harder to deduplicate. We left out the Q3 2026 results because they were not filed when we fetched. We did not compute any growth rates ourselves. Related reading: AI search statistics, Google AI Mode statistics and Microsoft Copilot statistics.

Sources

• Reddit, Inc.: Quarterly Report on Form 10-Q for Q2 2026 (SEC, filed July 31, 2026)
• Reddit, Inc.: Q2 2026 letter to shareholders (SEC Form 8-K Exhibit 99.2, July 30, 2026)
• Reddit, Inc.: Annual Report on Form 10-K for 2025 (SEC, filed February 6, 2026)
• Reddit, Inc.: Form S-1 registration statement (SEC, February 22, 2024)