HubSpot vs Mentionova

Pick Mentionova if AI search is a channel you want to win; pick HubSpot AEO if you already live in HubSpot and want a cheap tracker for three engines. HubSpot AEO is $45 a month billed annually ($50 monthly) for 25 prompts tracked daily across ChatGPT, Gemini and Perplexity, with a visibility score, share of voice, citation analysis and prioritized recommendations. Mentionova Starter is $99 a month billed annually for 25 prompts, and Scale ($320) tracks six engines, including Claude, Google AI Overviews and Reddit, which HubSpot does not list. The bigger difference is what happens after the chart: HubSpot tells you what to fix; Mentionova’s agents draft the brief, the page or the Reddit reply for your approval. Skip Mentionova if you only need a low-cost dashboard. Skip HubSpot AEO if Claude, Google’s AI Overviews or Reddit matter to your buyers, or if nobody on your team has time to act on recommendations.

Sources: hubspot.com/products/aeo, hubspot.com/pricing/marketing and mentionova.com/pricing, fetched October 31, 2026.

For the wider field, see HubSpot AEO alternatives, Mentionova pricing and the Mentionova review.

What’s the real difference between HubSpot AEO and Mentionova?

HubSpot AEO is a tracker with recommendations, sold on its own and inside Marketing Hub. HubSpot says it gives you four things: a visibility score, prompt tracking, citation analysis and prioritized recommendations. The recommendations tell you when to create a new page, fix a technical gap, publish a video, post on LinkedIn or reach out to third-party sites. You still do the work, or you use Marketing Hub’s built-in content tools if you have Professional or Enterprise.

Mentionova is an AI visibility platform built around agents. Each plan has a monthly pool of agentic tasks (100 on Starter, 500 on Scale and 2,500 on Enterprise) that turn a gap into a draft: an opportunity with a ready brief, bulk content through workflows and grids, or a Reddit reply. A person approves each piece before it goes anywhere.

So the question is which job you are paying for. If the brief is “show me where we stand in ChatGPT, inside HubSpot”, HubSpot AEO does that for less. If the brief is “get us named when buyers ask AI, and do the work”, Mentionova is the better fit.

Which tracks more AI engines?

Mentionova, on Scale and Enterprise.

HubSpot AEO: three engines

HubSpot tracks ChatGPT, Gemini and Perplexity on every way you can buy it. Its FAQ says each prompt’s exact response is shown, and you can filter by answer engine, buyer’s journey phase and product relevance.

Mentionova: three on Starter, six on Scale

Mentionova’s six engines are ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Reddit. Starter and the agency Launch plan cover three (ChatGPT, Perplexity and Google); every other plan covers all six. For each answer, Mentionova shows whether you were named and the sources it cited.

Sources: hubspot.com/products/aeo and mentionova.com/pricing, fetched October 31, 2026.

How do they handle citations and competitors?

HubSpot AEO: citation analysis by source type

HubSpot’s citation analysis breaks down which domains, pages and content types appear in AI answers for you and your competitors. Source types include owned content, competitor domains, social platforms, user-generated content and affiliates, and content types include blog, news, product and social. Share of voice shows what percentage of AI mentions in your category go to you, and sentiment is scored from -100 to +100.

Mentionova: citations that end in a draft

Mentionova runs the competitors you name through the same prompts on every engine, shows share of voice per engine and the sources behind each rival’s lead, then queues an opportunity with a ready brief. On Reddit, it ranks the threads the engines cite for your prompts and drafts a reply that answers first and discloses who you are; a person posts it. See the best Reddit SEO tools for how that compares with Reddit monitoring tools.

Which gives more for the money?

Plans side by side

Sources: hubspot.com/products/aeo and mentionova.com/pricing, fetched October 31, 2026.

What a year costs

Our arithmetic from the list prices above.

Cost per tracked prompt

HubSpot AEO works out to $1.80 a prompt on annual billing, against $3.96 on Mentionova Starter and $3.20 on Scale. HubSpot is cheaper per prompt. The $54-a-month gap at entry buys Mentionova’s 100 agentic tasks a month, the Reddit tab and, from Scale, three more engines.

The pricing catch on each side

HubSpot sells extra prompts through an “AEO Answers Limit Increase” and says there is no limit to how many you can add, but the price of extra prompts is not on the pages we checked. Each extra brand is another $50-a-month instance, so three brands cost $150 a month. On Mentionova, the catch is the task pool: Reddit thread enrichment costs 5 tasks, and grids and workflows draw on the same pool.

Do you need Marketing Hub?

No. HubSpot says the standalone AEO plan needs no other subscription and tracks your brand wherever your site is hosted. Marketing Hub Professional includes AEO with 25 prompts run daily across 3 engines (2,500 answers a month), and Enterprise includes 50 prompts (5,000 answers a month). HubSpot adds that your CRM data makes the recommendations more specific there. If you already pay for Marketing Hub Professional, you have HubSpot AEO at no extra cost, which is the strongest case for it.

Mentionova does not need a CRM. It reads GA4 for AI traffic and needs no pixel, code or tag.

What about HubSpot’s AI Search Grader?

It is a free, one-time check of how ChatGPT, Perplexity and Gemini describe your brand based on their training data. It scores you out of 100 across five dimensions, with sentiment worth up to 40 points and presence quality up to 20, and needs no account. It is useful as a first look. It is not tracking: it does not re-run prompts over time or show live web citations, and HubSpot points users to HubSpot AEO for that.

Who should pick which?

Pick Mentionova if

• You want to be named in Claude, Google’s AI Overviews or Reddit as well as ChatGPT and Perplexity.
• Your team is short on time and wants drafts, not only recommendations.
• Reddit threads show up in the AI answers for your category.
• You are an agency that needs client workspaces.

Pick HubSpot AEO if

• You already pay for Marketing Hub Professional or Enterprise, where AEO is included.
• ChatGPT, Gemini and Perplexity are the only engines you report on.
• You want the lowest price per tracked prompt.

Skip Mentionova if

You only need a dashboard for 25 prompts and will never act on it inside the tool.

Skip HubSpot AEO if

Claude or Google AI Overviews matter to your buyers, or you need help producing the content that earns citations.

The 80/20 verdict

For AI visibility, Mentionova is our pick. It costs more at entry ($99 against $45 a month billed annually), but it covers the engines HubSpot does not list on Scale and turns every gap into a draft your team approves. HubSpot AEO is the smart buy if you already run Marketing Hub, where it comes included, or if a low-cost three-engine tracker is all you need.

Still comparing? See Mentionova vs SE Ranking, Mentionova vs Semrush, Mentionova vs Peec AI, the best AI visibility tools and our YouTube statistics.

Key takeaways

• HubSpot AEO: $45/mo billed annually ($50 monthly), 25 daily prompts on ChatGPT, Gemini and Perplexity; included in Marketing Hub Professional (25 prompts) and Enterprise (50).
• Mentionova: $99/mo billed annually, six engines including Claude, AI Overviews and Reddit on Scale, agents that draft the fixes, free trial with no card.
• HubSpot is cheaper per prompt ($1.80 against $3.96); Mentionova does more of the work.
• Choose by the job: a tracker inside HubSpot (HubSpot AEO) or AI answers plus the content that wins them (Mentionova).

How we picked and verified this page

On October 31, 2026 we fetched HubSpot’s AEO product page, Marketing Hub pricing page and AI Search Grader, and Mentionova’s pricing page, pricing FAQ, home, Reddit SEO, AI competitor analysis and AI visibility tracker pages. Every price, limit and feature on this page comes from those captures; yearly and per-prompt figures are our arithmetic from the listed prices. HubSpot’s Marketing Hub pricing page loaded in a non-US currency for our crawler, so we used it only for plan inclusions and prompt counts, and took US prices from the AEO product page. We did not use review sites or third-party price lists. Read our methodology.

Frequently asked questions

Is HubSpot AEO or Mentionova better for AI visibility?

Mentionova, for most teams whose main goal is getting named in AI answers. It tracks ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Reddit on Scale, and its agents draft the briefs, pages and Reddit replies that close the gaps. HubSpot AEO is the better buy if you already run Marketing Hub and want a low-cost tracker for three engines inside HubSpot.

How much does HubSpot AEO cost?

HubSpot AEO is $50 a month, or $45 a month if you pay annually, for 25 prompts tracked daily across ChatGPT, Gemini and Perplexity, per hubspot.com on October 31, 2026. Each extra brand is another $50-a-month instance. It is also included in Marketing Hub Professional (25 prompts) and Enterprise (50 prompts).

How much does Mentionova cost?

Starter is $99 a month billed annually ($125 monthly) with 25 prompts, 3 engines and 100 agentic tasks. Scale is $320 ($400 monthly) with 100 prompts and all six engines, and Enterprise is $799 ($999 monthly) with 250 prompts. Every paid plan has a free trial with no card.

Does HubSpot AEO track Claude or Google AI Overviews?

Not on the pages we checked. HubSpot lists ChatGPT, Gemini and Perplexity as its three engines. Mentionova adds Claude, Google AI Overviews and Reddit on Scale and Enterprise; Starter covers ChatGPT, Perplexity and Google.

Do I need HubSpot's CRM or CMS to use HubSpot AEO?

No. HubSpot says AEO tracks how your brand appears in AI answers wherever your website is hosted, and the standalone plan needs no other subscription. HubSpot adds that Marketing Hub Professional and Enterprise make the recommendations more specific because your CRM data is already connected.

Which is cheaper per tracked prompt?

HubSpot AEO. At $45 a month billed annually for 25 prompts it works out to $1.80 a prompt, against about $3.96 on Mentionova Starter and $3.20 on Scale. The Mentionova price also pays for agentic tasks that draft content and Reddit replies, and for more engines on Scale.

Is there a free trial?

Both have one. HubSpot lets you track 25 prompts in ChatGPT, Perplexity and Gemini free with no credit card, and its pricing page lists a 28-day trial. Mentionova has a free trial with no card on every paid plan.

What is HubSpot's AI Search Grader?

A free, one-time check of what ChatGPT, Perplexity and Gemini say about your brand based on their training data, scored out of 100 across five dimensions, with no account required. It is a snapshot, not ongoing tracking; HubSpot points users to HubSpot AEO for tracking over time.

Does either tool help with Reddit?

Mentionova does. Its Reddit tab, on every paid plan, lists the threads your engines cite and drafts a reply for a person on your team to post; Mentionova never posts for you. HubSpot AEO's citation analysis shows social and user-generated sources among the domains AI cites, and its recommendations can include reaching out to third-party sites.

Can I use HubSpot and Mentionova together?

Yes. You can keep HubSpot as the CRM and marketing automation system and use Mentionova for AI answers. Mentionova reads GA4 for AI traffic, so it does not need HubSpot data to work.

Sources

1. HubSpot, AEO software, www.hubspot.com/products/aeo, captured Oct 31, 2026.
2. HubSpot, Marketing Hub pricing, www.hubspot.com/pricing/marketing, captured Oct 31, 2026.
3. HubSpot, AI Search Grader, www.hubspot.com/ai-search-grader, captured Oct 31, 2026.
4. Mentionova, Pricing, mentionova.com/pricing, captured Oct 31, 2026.
5. Mentionova, Pricing FAQ, mentionova.com/pricing, captured Oct 31, 2026.
6. Mentionova, Home, mentionova.com/, captured Oct 31, 2026.
7. Mentionova, Reddit SEO, mentionova.com/product/reddit-marketing, captured Oct 31, 2026.
8. Mentionova, AI Competitor Analysis, mentionova.com/product/ai-competitor-analysis, captured Oct 31, 2026.
9. Mentionova, Pricing (For agencies), mentionova.com/pricing, captured Oct 31, 2026.
10. Mentionova, AI Traffic Analytics, mentionova.com/product/ai-traffic-analytics, captured Oct 31, 2026.
11. Mentionova, AI Visibility Tracker, mentionova.com/product/ai-visibility-tracker, captured Oct 31, 2026.