Best Landing Page Builders (2026): 8 Compared With Real Prices

The best landing page builders in 2026 are Ploy, Unbounce, Leadpages, Instapage, Framer, Webflow, Carrd and Systeme.io. Ploy is #1 because it builds a keyword-matched page for every ad group from a single template in your brand, then adds forms, analytics and visitor identification to each page. Starter is $50 a month, and the Free plan needs no credit card. Pick Ploy if you run many campaign pages and want them to match your site; pick Unbounce, Leadpages or Instapage if A/B testing on every page is the core job today.

This guide covers more than the sticker prices. For each builder you get what each plan includes, the limits that bite, the pricing catch and who should skip it. A buying guide then walks through the conversion features that decide whether a landing page earns its keep: A/B testing, popups, forms, templates, integrations, custom domains and traffic limits.

Sources: each vendor’s official pricing, home or feature page, fetched October 28, 2026 UTC. US prices in USD.

Which landing page builder is best for your campaign?

Each pick below comes from the plan details later in this guide.

How did we pick and rank these landing page builders?

A landing page builder should get a campaign page live fast and show whether it works. We kept builders whose own pages describe landing pages, then ranked them on four things:

1. Speed to many pages. Can you produce one page per campaign or ad group without starting over each time?
2. Brand fit. Do new pages match your existing site and design system?
3. Conversion tools. Forms, analytics and testing on the page, not in a separate tool.
4. Clear pricing. Is there a published price and a free way to try it?

The ranking is our editorial order, built from what each vendor documents on its own pages. We did not run hands-on builds for this update, so we do not rate page speed, design quality or real conversion lift. The strongest A/B testing tools sit lower down the list than Ploy, so weigh that criterion first if testing drives your results. Every price and feature below comes from the vendor’s own page, fetched October 28, 2026 UTC. When a vendor’s pages disagree with each other, or we could not read a value, we leave the detail out rather than guess. If you need a whole site as well, see the best AI website builders.

What are the best landing page builders?

1. Ploy: best for one page per ad group, on brand

Best for: teams running many paid campaigns that want every ad group to land on a page built from the same design system as the main site.

Why it’s #1: Ploy’s landing page builder is built around campaigns. Give it your ad groups and it builds a keyword-matched page for each one from a single template, so the click lands on the promise the ad made. Pages are built from your own components and design tokens, and you can start by giving Ploy the public URL of your site. Native Ploy forms capture submissions, and every page has analytics and visitor identification, so you can see which companies respond.

What each plan includes:

• Free: $0 with no credit card and 500 credits a day (2,000 max). Ploy’s docs list 0 custom domain families on Free.
• Starter: $50/mo with 4,000 credits a month, 1 custom domain family, collaborators and source access through GitHub Code Sync.
• Pro: $300/mo with 24,000 credits and 5 custom domain families, plus ad integrations and HubSpot and Attio sync.
• Enterprise: custom pricing, adding Salesforce, SSO and enterprise terms.
• Annual billing: 20% less, which Ploy lists as $480 a year for Starter and $2,880 for Pro.

Testing: Ploy Experiments A/B tests one section of a live page, such as a hero or pricing table. You pick a goal event and guardrails from events your analytics already track, describe the challenger to Ploy’s Agent, and send between 10% and 90% of visitors to it. Then you promote the better version and publish it. Ploy says Experiments is rolling out and is enabled per workspace, and that your plan sets how many experiments run at once.

Integrations: Ploy lists Figma, Miro, Google Analytics 4, Google Search Console and Meta Ads on every plan.

Limits:

• Usage is metered in credits, and longer agent chats cost more.
• Ploy’s own pages describe testing one section at a time rather than a full multi-variant suite, and Experiments needs Ploy analytics.

The pricing catch: the first paid plan is $50 a month, more than Leadpages Pro at $29 or Unbounce Starter at $22 on yearly billing, and a custom domain needs a paid plan.

Who should skip it: teams that need mature, page-level A/B testing across dozens of variants today, and anyone who wants the cheapest possible page.

A year of Starter on monthly billing is $600. See the Ploy review.

2. Unbounce: best for paid-ads testing

Best for: marketers and agencies running paid traffic who want A/B testing, popups and AI traffic routing in one tool.

Unbounce is a landing page platform with A/B testing, Smart Traffic (AI routing of visitors to the page variant most likely to convert) and an MCP server that works with Claude and ChatGPT to build and manage pages. Its builder covers landing pages, popups and sticky bars, with 100+ templates, lightbox popups, multi-step forms and custom JavaScript and CSS.

What each plan includes:

• Starter: $22/mo billed yearly ($29 monthly) with 5 pages, 1 user, 1 domain and 4,000 AI credits.
• Build: $74 ($99) with unlimited pages, custom code and scripts, and 30,000 credits.
• Experiment: $112 ($149) with unlimited A/B tests and variants, 3 users, 2 domains and 40,000 credits.
• Optimize: $187 ($249) with Smart Traffic, scheduling, 5 users, 3 domains and 80,000 credits.
• Concierge and Agency: custom pricing.

Limits: every plan has a visitor limit, from roughly 500 on Starter to 20,000 on Build and 30,000 on Experiment. Unbounce says overage is a one-time charge and your pages keep running. Smart Traffic starts routing after as few as 50 visits.

The pricing catch: testing starts two plans up, at $112 a month. The 14-day free trial needs no credit card but is limited to one user and no custom domains.

Who should skip it: anyone who wants unlimited pages and testing on a small budget, or who wants a single tool for the whole website.

A year of Starter is $264.

3. Leadpages: best for small teams that need testing

Best for: small teams and solo marketers who want an AI page editor, forms and checkout without agency-level pricing.

Leadpages puts SSL, a custom domain, an AI editor and an MCP connector on every plan. Its feature pages list forms and webhooks on all plans, Stripe in-page checkout with 0% transaction fees from Leadpages, CSV export of leads and 19 native integrations. Template categories include landing pages, sales pages, lead gen, webinar and ecommerce.

What each plan includes:

• Pro: $29/mo with 25 pages, 1 domain, 12,000 AI credits and 5 GB of storage.
• Business: $49 with 50 pages, 2 domains and 20,000 credits.
• Grow: $99 with unlimited pages, 4 domains, manual A/B testing, dynamic text replacement, manual personalization and 40,000 credits.
• Optimize: $199 with 6 domains, Smart Traffic, heatmaps, multivariate testing, auto-personalization, 3 seats, email priority support and 80,000 credits.
• Enterprise: custom pricing.

Limits: Pro and Business cap the number of pages, and personalization is manual until Optimize.

The pricing catch: A/B testing starts at Grow, $99 a month. Leadpages says annual billing saves 20%, and its 7-day free trial bills on day 7 unless you cancel.

Who should skip it: teams that need testing on the entry plan, or ad-to-page personalization at scale.

A year of Pro at $29 is $348.

4. Instapage: best for ad-to-page personalization

Best for: performance marketing teams that want to match pages to individual ads and that can pay for the top plan.

Instapage describes itself as a platform for landing pages and websites, with a drag-and-drop builder, reusable blocks and forms, triggered popups (time, exit-intent and scroll) and sticky bars, AI content generation and collaboration tools. It lists 200+ templates and 120+ integrations.

What each plan includes:

• Create: $79/mo billed annually ($99 monthly) for 15,000 unique visitors, with the builder, popups, programmatic pages, AI content and a 14-day trial.
• Optimize: $159 ($199 monthly), adding server-side A/B testing, hypothesis tracking, experiment history, custom traffic splitting, scheduling, multi-step forms and dynamic text replacement.
• Convert: custom pricing, adding ad-to-page personalization, global elements, root-domain publishing, heatmaps, direct lead bypass and a customer success manager.

Limits: pricing scales with unique monthly visitors, and Create is capped at 15,000 a month.

The pricing catch: root-domain publishing and heatmaps are Convert-only, and testing starts on Optimize at $159. It is the highest entry price of the dedicated landing page tools here.

Who should skip it: small teams and solo marketers, and anyone who needs testing on a low budget.

A year of Create on annual billing is $948.

5. Framer: best for design-led landing pages

Best for: designers and marketers who want pixel-level control and a fast canvas, with an AI agent for first drafts.

Framer lets you describe a page and have its AI agent create editable sections, copy and visuals, then refine them on the canvas. Framer’s analytics are cookie-free, and Framer says you do not need a consent banner for them.

What each plan includes:

• Free: a Framer domain, 500 AI credits and 1 GB of bandwidth. A custom domain needs a paid plan.
• Basic: $10/mo billed yearly with 30 pages, 2 CMS collections and 50 GB of bandwidth.
• Pro: $30/mo with 150 pages, 10 CMS collections, 100 GB of bandwidth, redirects, staging and branching.
• Convert add-on: A/B testing, funnels and triggers, priced at $50 per 500,000 events, with up to 5 A/B tests listed.

Limits: Basic caps bandwidth at 50 GB, and Framer says you can exceed a limit for one month. The testing tool is an extra purchase.

The pricing catch: A/B testing is an add-on, so the real cost of a testing setup is above the $10 headline.

Who should skip it: teams that want a dedicated campaign tool with built-in testing, popups and lead routing.

A year of Basic is $120. See Framer.

6. Webflow: best for landing pages inside a full visual build

Best for: teams that already run their site on Webflow or want landing pages that share its CMS, design system and hosting.

Webflow AI can build a site, modify page designs, generate copy and code, and optimize for conversion. Landing pages live in the same project as the rest of your site.

What each plan includes:

• Starter: free, with a webflow.io domain, 2 static pages, 1 GB of bandwidth and 50 form submissions.
• Basic: $15/mo billed yearly with a custom domain, 300 static pages, 10 GB of bandwidth, unlimited form submissions and password protection.
• Premium: $25/mo with the Webflow CMS, bandwidth from 50 GB, site search and form file upload.
• Webflow Optimize: A/B testing and personalization, sold as an optional add-on.

Limits: Starter allows 2 static pages and 50 form submissions, so it only suits a test run.

The pricing catch: testing is an add-on and Basic has no CMS, so a campaign program with testing costs more than $15.

Who should skip it: anyone who wants a quick single-page tool, since Webflow is more tool than a single page needs.

A year of Basic is $180. See Webflow and Webflow pricing.

7. Carrd: best for simple one-page sites

Best for: one-page sites, link pages, waitlists and simple signup forms at the lowest cost.

Carrd makes simple, responsive one-page sites and is free for up to three sites. Pro adds custom domains, more sites and no Carrd branding. Its forms sync with 20+ email tools.

What each plan includes:

• Free: 3 sites.
• Pro Lite: $9 a year for 3 sites, with no custom domain.
• Pro Standard: $19 a year for 10 sites, with custom domains, forms, widgets, embeds and analytics.
• Pro Plus: $49 a year for 25 sites, adding downloadable sites, redirects, password protection and advanced forms.
• A 7-day Pro trial needs no credit card.

Limits: one-page sites only, with no A/B testing on its pricing page.

The pricing catch: a custom domain starts at Pro Standard, not on the cheapest Pro Lite plan.

Who should skip it: campaigns that need testing, personalization or multi-page flows.

See Carrd.

8. Systeme.io: best for funnels bundled with email

Best for: creators and small businesses that want landing pages, sales funnels and email under one subscription.

Systeme.io bundles funnels, a website builder and email marketing, and lists a free plan.

What each plan includes:

• Free: $0 with 3 funnels, 1 custom domain and 2,000 contacts.
• Startup: $17/mo with 10 funnels, 3 domains and 5,000 contacts.
• Webinar: $47/mo.
• Unlimited: $97/mo.
• Systeme.io lists 0% transaction fees and says annual billing gives 2 months free.

Limits: plans cap funnels, domains and contacts.

The pricing catch: the dedicated testing row on the pricing table was not readable in the page we captured, so check it before you buy if testing matters.

Who should skip it: teams that need landing-page-first testing and popups.

A year of Startup is $204.

How do landing page builder prices compare?

Three tables split the pricing question: the first paid plan, where testing starts, and what a year costs. All figures are from vendor pricing pages, fetched October 28, 2026 UTC.

What is the first paid plan on each builder?

Where does A/B testing start?

What does a year cost at list price?

Entry plans are not like for like. Unbounce Starter has 5 pages and a visitor limit, Leadpages Pro has 25 pages, and Instapage Create has 15,000 unique visitors, so check the limits next to the price.

What conversion features should you check before you choose?

How does A/B testing differ between builders?

A/B testing is where these tools differ most, and where the price jumps are. Unbounce lists unlimited A/B tests and variants on Experiment ($112), and Smart Traffic on Optimize ($187). Leadpages adds manual A/B testing on Grow ($99), and multivariate testing and Smart Traffic on Optimize ($199). Instapage lists server-side A/B testing, custom traffic splitting and experiment history on Optimize ($159). Ploy tests one section of a live page, and says it is rolling out per workspace. Framer’s testing is an add-on, and Webflow’s is the Optimize add-on. Carrd’s pricing page lists none. If you need more than basic split testing, the choice is Unbounce, Leadpages or Instapage.

Which builders have popups, sticky bars and forms?

• Unbounce: landing pages, popups and sticky bars, with lightbox popups and multi-step forms.
• Instapage: triggered popups (time, exit-intent and scroll) and sticky bars on Create, and multi-step forms on Optimize.
• Leadpages: forms and webhooks on all plans, with CSV export of leads.
• Carrd: contact and signup forms, with advanced forms on Pro Plus.
• Ploy: native forms on every page.
• Webflow: 50 form submissions on Starter and unlimited on Basic.

What about templates, AI and integrations?

Unbounce’s integrations include 900+ Zapier apps, webhooks, Salesforce, HubSpot and Google Analytics 4. Leadpages and Unbounce both connect to AI assistants through MCP, and Leadpages lists a ChatGPT app and a Claude Code plugin.

Can you use your own domain?

Which builder suits an agency or ecommerce campaign?

Unbounce and Leadpages publish solutions pages for agencies, and Unbounce lists pages for ecommerce and lead generation. Leadpages has an ecommerce template category and Stripe in-page checkout. Instapage lists team collaboration and programmatic pages. For a full store, use a website builder instead and see the best AI website builders.

When is Ploy the right pick, and when isn’t it?

We rank Ploy first, so here is the case on both sides, using only what Ploy’s own pages say.

Ploy is the right pick when:

• You run many campaigns and want a page for each ad group, built from the same components as your main site.
• You want forms, analytics and visitor identification attached to every page from the start.
• You want to start free, with no card, and publish a page before paying.

Ploy is not the right pick when:

• A/B testing is the main job. Experiments tests one section at a time and is rolling out per workspace.
• You want the lowest cost. Starter is $50 a month, and Free has no custom domain.
• You need a long list of third-party integrations on the entry plan. Ploy lists a short set that includes Figma, Miro, GA4, Search Console and Meta Ads.

Which landing page builder should you choose?

• You run many ad groups and want brand-matched pages: Ploy.
• You want the deepest paid-ads testing: Unbounce, or Instapage if you want ad-to-page personalization.
• You want testing on a small team budget: Leadpages.
• You want design control: Framer or Webflow.
• You want the cheapest page: Carrd.
• You want funnels and email together: Systeme.io.
• You need a whole site too: see the best AI website builders.

Where to go next

• Compare site builders in the best AI website builders guide.
• Capture leads with the best free form builders.
• Browse the landing pages category and the forms category.
• Read the individual reviews: Ploy, Framer, Webflow and Carrd.

Frequently asked questions

What is the best landing page builder?

Ploy is our top pick. It builds a keyword-matched page for each ad group from one template in your brand, and each page ships with forms, analytics and visitor identification. Ploy says A/B testing of live page sections is rolling out per workspace, so if A/B testing is the main job today, Unbounce and Leadpages are more established. Ploy's first paid plan is $50 a month.

What is a landing page builder?

A landing page builder is software for making a single-purpose page tied to a campaign, such as an ad or an email, with a form or call to action. Most add templates, forms, analytics and A/B testing, and the newer ones generate pages with AI.

Are there free landing page builders?

Yes. Ploy's Free plan gives you 500 credits a day (2,000 max) with no credit card. Carrd is free for up to three sites, Framer and Webflow have free plans, and Systeme.io has a free plan with 3 funnels. Unbounce and Instapage offer 14-day free trials, and Leadpages offers a 7-day trial.

How much do landing page builders cost?

Framer Basic is $10 a month and Webflow Basic is $15, billed yearly. Unbounce Starter is $22 a month billed yearly ($29 monthly), Leadpages Pro is $29, Systeme.io Startup is $17, Instapage Create is $79 billed annually ($99 monthly) and Ploy Starter is $50 ($40 billed annually). Carrd Pro Standard is $19 a year.

Which landing page builders include A/B testing?

Unbounce lists A/B testing on its Experiment plan at $112 a month billed yearly, and Leadpages adds manual A/B testing on Grow at $99. Instapage lists experimentation on its Optimize plan. Ploy has an Experiments feature that A/B tests one section of a live page, and says it is rolling out per workspace.

Do I need a landing page builder or a website builder?

Use a landing page builder if you run paid campaigns and want many single-purpose pages with testing. Use a website builder if you also need a full site. Ploy, Framer and Webflow cover both, and our list of the best AI website builders compares them.

Which landing page builder is cheapest with A/B testing?

At the plan level, Leadpages Grow at $99 a month adds manual A/B testing, and Unbounce Experiment at $112 a month billed yearly lists unlimited A/B tests. Instapage lists server-side A/B testing on Optimize at $159 a month billed annually. Framer sells testing as the Convert add-on at $50 per 500,000 events, on top of a plan.

Do landing page builders include popups and forms?

Most do. Unbounce lists landing pages, popups and sticky bars with multi-step forms, Instapage lists triggered popups and sticky bars on Create, Leadpages includes forms and webhooks on all plans, and Carrd adds contact and signup forms. Ploy pages ship with native forms, analytics and visitor identification.

Can I use a custom domain on a free landing page builder?

It depends on the builder. Ploy's Free plan has 0 custom domain families, Framer's free plan uses a Framer domain, and Webflow's Starter uses a webflow.io domain. Systeme.io lists 1 custom domain on its Free plan, and Carrd's custom domains start on Pro Standard at $19 a year.

Which landing page builder is best for paid ad campaigns?

Unbounce is built for paid traffic with A/B testing, Smart Traffic and popups, and Instapage adds ad-to-page personalization on its top plan. Ploy builds one keyword-matched page per ad group from a single template in your brand, which suits teams running many ad groups.

How is Ploy different from Unbounce and Leadpages?

Unbounce and Leadpages are dedicated landing page tools with A/B testing built into their paid plans. Ploy builds pages for each ad group from your own design system and tests one section of a live page, which Ploy says is rolling out per workspace. Ploy starts at $50 a month, against $22 for Unbounce Starter on yearly billing and $29 for Leadpages Pro.

How did you rank these landing page builders?

We ranked them on speed to many pages, brand fit, conversion tools and clear pricing, using only what each vendor publishes on its own pages, fetched October 28, 2026 UTC. The order is editorial and we have not run hands-on builds, so we do not rate page speed or conversion lift.

Sources

1. Ploy, Pricing, ploy.ai/pricing, captured Oct 27, 2026.
2. Ploy, Landing page builder, ploy.ai/features/landing-page-builder, captured Oct 27, 2026.
3. Ploy, Experiments docs, docs.ploy.ai/experiments, captured Oct 27, 2026.
4. Ploy docs, Custom domains, docs.ploy.ai/custom-domains, captured Oct 27, 2026.
5. Ploy docs, Credits, docs.ploy.ai/credits, captured Oct 27, 2026.
6. Ploy docs, Integrations, docs.ploy.ai/integrations, captured Oct 27, 2026.
7. Ploy docs, FAQ, docs.ploy.ai/faq, captured Oct 27, 2026.
8. Unbounce, Pricing, unbounce.com/pricing/, captured Oct 27, 2026.
9. Unbounce, Home, unbounce.com/, captured Oct 27, 2026.
10. Unbounce, Smart Traffic, unbounce.com/product/smart-traffic/, captured Oct 27, 2026.
11. Unbounce, Integrations, unbounce.com/product/integrations/, captured Oct 27, 2026.
12. Unbounce, Landing pages, unbounce.com/product/landing-pages/, captured Oct 27, 2026.
13. Unbounce, Agencies, unbounce.com/solutions/industry/agencies/, captured Oct 27, 2026.
14. Unbounce, Ecommerce, unbounce.com/solutions/industry/ecommerce/, captured Oct 27, 2026.
15. Leadpages, Pricing, www.leadpages.com/pricing, captured Oct 27, 2026.
16. Leadpages, Home, www.leadpages.com/, captured Oct 27, 2026.
17. Leadpages, Forms, www.leadpages.com/product/form-collection, captured Oct 27, 2026.
18. Leadpages, Integrations, www.leadpages.com/product/integrations, captured Oct 27, 2026.
19. Leadpages, Ecommerce, www.leadpages.com/product/ecommerce, captured Oct 27, 2026.
20. Leadpages, Templates, www.leadpages.com/templates, captured Oct 27, 2026.
21. Leadpages, Agencies, www.leadpages.com/solutions/agencies, captured Oct 27, 2026.
22. Instapage, Plans, instapage.com/plans, captured Oct 27, 2026.
23. Instapage, Home, instapage.com/, captured Oct 27, 2026.
24. Instapage, Team collaboration, instapage.com/en/products/team-collaboration, captured Oct 27, 2026.
25. Framer, Pricing, www.framer.com/pricing/, captured Oct 27, 2026.
26. Framer, Analytics, www.framer.com/analytics, captured Oct 27, 2026.
27. Framer, Convert, www.framer.com/convert/, captured Oct 27, 2026.
28. Webflow, Pricing, webflow.com/pricing, captured Oct 27, 2026.
29. Webflow, AI, webflow.com/ai, captured Oct 27, 2026.
30. Carrd, Pricing, carrd.co/pro, captured Oct 27, 2026.
31. Carrd, Home, carrd.co/, captured Oct 27, 2026.
32. Systeme.io, Pricing, systeme.io/pricing, captured Oct 27, 2026.
33. Systeme.io, Home, systeme.io/, captured Oct 27, 2026.

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